TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits.
Linked members will earn Canadian Tire Money (CTM) on eligible Tim Hortons purchases and enjoy exclusive offers through Triangle Rewards and Tims Rewards. Triangle Mastercard holders who link accounts will enjoy even richer opportunities to earn CTM when shopping at Tim Hortons locations.
“Tim Hortons and Canadian Tire are two of the country’s most recognized and beloved brands and we’re thrilled to join forces to bring even more value to Canadians,” said Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation. “Our strategic partnerships are all about building our Triangle ecosystem to reward Canadians for their everyday activities – from shopping for essentials to now picking up their morning coffee.”
“We’re excited to give Canadians even more value on their daily Tims Run through this partnership with Canadian Tire,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “We’re proud of all the value we give Tims Rewards members as part of our loyalty program – including earning points on purchases, redeeming those points for their favourite Tims products, exclusive Members Only offers, and more. This partnership between our two iconic brands gives Canadians the ability to earn Canadian Tire Money on their order, alongside Tims Rewards points, and allows us to provide even more amazing everyday value.”
This marks the fourth marquee Canadian brand to join the Triangle Rewards ecosystem, following Petro-Canada, RBC and WestJet, cementing Triangle Rewards as one of Canada’s largest loyalty programs. With nearly 12 million Triangle Rewards members and millions of Canadians visiting Tim Hortons each day, the scale and reach of this partnership will ensure that more Canadians can earn and redeem rewards through the daily activities they already enjoy.
Triangle Rewards is a cornerstone of CTC’s new True North strategy – delivering meaningful rewards, deeper customer relationships and insights, and personalized offers that drive customer loyalty and engagement. With the addition of Tim Hortons, the reach of Triangle Rewards continues to expand into more aspects of Canadians’ everyday lives.
Millions of Canadians use Tims Rewards every week to earn points on their purchases at Tim Hortons. Tims Rewards members can redeem their points for their favourite beverages, baked goods, breakfasts, lunches or dinners at Tims. Tims Rewards also grants members access to contests and games including Roll Up To WIN™ and the Tims NHL® Hockey Challenge™, the ability to skip the line when ordering ahead on the app, and the Scan & Pay feature to earn points, redeem rewards, and pay for their order faster.
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