The Association for Intelligent Information Management (AIIM) released its highly anticipated “AIIM 2024 Industry Watch: State of the Intelligent Information Management Practice” report. This comprehensive study provides valuable insights into the current landscape and future trends of information management, focusing on the human drivers behind industry evolution.
The report highlights three critical areas:
The emergence of the Information Leader – The 2024 report reveals the rise of information leaders as crucial figures in organizations. These professionals possess diverse skill sets and strategic vision, evidenced by their increasing seniority, decision-making authority, and compensation.
Universal prioritization of information management – Effective information management has become essential for businesses of all sizes and industries. Key motivators include compliance, risk mitigation, digital transformation, and cost and productivity optimization.
The evolving information management technology stack – The report explores the expanding toolkit of information management practitioners, with a focus on AI and automation technologies. Workflow and process automation, generative AI, and machine learning are emerging as top solutions, despite challenges such as poor data quality and lack of system interoperability.
The importance of information management is expected to grow, with 72 percent of respondents agreeing that it will become more critical in the next twelve months.
“Information or unstructured data is vital to the success of the modern enterprise and the fuel for artificial intelligence and process automation,” explained AIIM President & CEO Tori Miller Liu, CIP. “This report shows that skilled information management practitioners and robust practices are vital to successful unstructured data management and achieving better business outcomes in today’s world.”
The 2024 report was produced in conjunction with DAMA International and supported by RIMPA Global, bringing additional expertise and a global perspective to this year’s research. AIIM extends its gratitude to the report underwriters: Colligo, Microsoft, and OpenText, for their support in making this valuable industry research possible. Founded in 1944, the Association for Intelligent Information Management (AIIM) is a nonprofit organization serving information leaders in over 67 countries worldwide. AIIM’s vision is to create a world where every organization benefits from intelligent information and data management to achieve better business outcomes.
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In the wake of rapid digitalization, advanced technologies like big data and artificial intelligence are transforming the landscape. Independent websites have gained new relevance in this era. As generative AI reshapes numerous industries, cross-border E-commerce seeks to harness these advancements to boost competitiveness and growth. A stable, efficient, and intelligent independent website platform is now crucial for businesses aiming to expand globally and achieve success.
As a leading enterprise in China’s cross-border E-commerce SaaS sector, Shoplazza continuously innovates its product offerings, providing in-depth solutions that open new growth avenues for merchants. Its zero-programming SaaS site construction system and self-developed marketing tools, including videos and 3D models, enable businesses to quickly and easily create independent websites tailored to their needs. With features like one-click synchronization of store products to platforms like Facebook and TikTok, Shoplazza has garnered high praise from users and multiple accolades from CCTV within just a year.
Independent merchants face unprecedented challenges today, standing at a pivotal historical moment. They must adapt to changes and navigate the competitive landscape to thrive in this new era. This marks the beginning of a golden age for independent websites.
Branding: The “Post-Golden Age” of DTC Online Store
What makes independent websites appealing? They offer a completely autonomous space for brands to showcase their identity. Enterprises can vividly narrate their brand stories through unique packaging and exquisite product pages, establishing a closer emotional connection with consumers. This flexibility and freedom make independent websites increasingly popular for businesses aiming to expand internationally and capture market attention.
The Surge and Challenges of DTC Online Store in China
This trend is particularly evident in China. According to the “China Cross-Border Export E-Commerce Development Report (2022),” the number of Chinese independent offshore websites has surged in recent years, reaching about 200,000 in 2022 and projected to exceed 500,000 by 2025. This growth reflects the increasing recognition of independent websites’ value by platform sellers and industry-trade integration enterprises, prompting many to transition to this business model.
However, the rise of independent online stores brings its own set of challenges. New merchants, especially those lacking technical expertise, face higher operational hurdles in the AI era compared to the past decade. Enhancing brand awareness and expanding sales in a competitive market are urgent issues for these users.
To address these challenges, businesses must actively seek solutions. Partnering with professional teams or third-party service providers can lower the technical barriers and facilitate the rapid development of tailored independent websites. Additionally, businesses need to innovate their marketing strategies, leveraging social media, search engine optimization (SEO), and other techniques to boost brand exposure and user engagement, thus standing out in the “post-golden age” of
independent websites.
Shoplazza offers comprehensive technical solutions for independent website merchants, including a global SaaS platform, high-conversion marketing plugins, and the all-in-one Shoplazza POS solution. These tools help merchants quickly build E-commerce platforms, reduce technical and operational costs, and provide extensive industry experience and professional support. This support enables merchants to quickly establish their business models and marketing strategies, driving rapid growth.
Innovation: The Next Step for DTC Online Stores
Despite the importance of independent online stores for global brand expansion, ease of use and rapid setup are top concerns for new E-commerce users. According to GoodsFox’s research, most independent websites operate for less than three years. While many sites experience positive growth, typically under 20%, about 35% face negative growth challenges.
Addressing these pain points, Shoplazza has launched comprehensive solutions, including a zero-programming SaaS system that allows merchants to quickly build independent websites without technical expertise. This system reduces the technical barriers and speeds up website construction, enhancing operational efficiency.
Shoplazza also offers a highly customizable code structure, enabling businesses to modify themes and add functions as needed. This flexibility helps merchants better meet customer needs and enhance the user experience.
Furthermore, leveraging generative AI, Shoplazza developed the GenAl marketing material creation platform, which increases material production efficiency by 30% and enables minute-level drawing. The AI website Copilot allows for automatic material generation and intelligent website construction through simple interactions and clicks.
Building a platform is just the first step. Enhancing brand awareness and sales is crucial. Shoplazza offers high-conversion marketing plugins, including promotional tools, membership management systems, and data analysis tools. These plugins help merchants develop precise marketing strategies and engage in real-time customer interactions, boosting loyalty and conversion rates.
The intelligent customer service system, powered by large model technology like ChatGPT, automates human-computer interactions, quickly addresses user inquiries, reduces customer service costs, and improves satisfaction. Advanced model technology also enhances search and recommendation functions, improving accuracy and increasing revenue.
As businesses expand, multi-channel management and order fulfillment become vital. Shoplazza POS solution supports centralized order management, inventory synchronization, and fulfillment optimization, enhancing operational efficiency.
Managing customer lifecycle value is also crucial. Practical after-sales communication tools and services strengthen brand-consumer connections, promoting customer loyalty.
Case Study: ICOICE Cosmetic Contact Lenses
ICOICE, an emerging brand in the Asian cosmetic contact lenses market, faces intense competition. Seeking differentiation, ICOICE turned to the European and American markets. Shoplazza provided a customized independent website solution, including features tailored for cosmetic contact lenses. This solution supports unique purchase functionalities and efficient inventory and order management, enhancing customer experience and operational efficiency.
The dedicated management system for cosmetic contact lenses improves inventory management and reduces development costs. The independent platform allows ICOICE to engage users throughout the shopping lifecycle, achieving precise marketing and higher conversion rates.
Strategy: Branding, Personalization, and Localization
Successful cross-border E-commerce requires understanding overseas markets and integrating global resources. Branding is key to building consumer trust in independent websites. Personalization and localization are also essential for brand building.
Personalization attracts and retains users. Using big data and AI algorithms, independent websites can analyze user behavior to deliver personalized content and product recommendations, improving user experience and loyalty.
Localization is crucial for market competitiveness. Independent websites must cater to local consumer needs through language translation, currency conversion, and localized payment and logistics solutions. Shoplazza helps businesses adapt to different markets, providing seamless local experiences for international success.
As globalization deepens, independent websites connect brands with global consumers. Shoplazza aims to create a seamless shopping world through technological innovation and global market expansion, collaborating with renowned global enterprises to build an open, win-win E-commerce ecosystem.
Serving merchants across Asia Pacific, Europe, and North America globally, Shoplazza has gained the trust of numerous cross-border E-commerce customers and established solid partnerships with Google, TikTok, Meta, PayPal, and others.
Looking ahead, Shoplazza will continue exploring the E-commerce field with global merchants, optimizing products and services to meet changing market needs. The vision is clear: to transform shopping from a mere transactional activity into an exciting journey of exploration and make retail smarter. Shoplazza aims to create a seamlessly connected shopping world where every purchase is an excellent experience for consumers.
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Adthena, a leading provider of search intelligence for enterprise brands, announced a major update to Ask Arlo, a groundbreaking conversational AI tool designed to revolutionize the way marketers interact with and gain insights from their search data. Version 1.0 was introduced in 2023 to help users navigate Adthena. The 2.0 update leverages real-time GenAI to answer customers’ complex questions about their own search data and deliver instant, tailored responses and reports directly within the platform.
“Our real-time, conversational chatbot, Ask Arlo, is built using our own in-house technology that harnesses the latest generative AI to help customers see through vast search data trends and identify immediate actions to gain ROI in Google Ads.” says Paul Felby, Chief Technical Officer at Adthena. “This innovative tool represents a huge opportunity to unlock value for our customers at scale, enabling users at all levels to make data-driven decisions with unprecedented efficiency.”
Unique Data Advantage: Adthena’s unparalleled, proprietary data set provides Ask Arlo with a unique and comprehensive understanding of the competitive landscape. Arlo can answer complex questions about market share, competitor performance, ad copy and insights across all markets.
Intuitive Conversational Interface: Receive clear, concise answers and summarize data for quick understanding or delve deeper into specific areas.
Instantaneous Insights: Eliminate time wasted on generating and interpreting reports. With analysis time reduced from weeks to seconds, customers can focus their time on strategic action.
Visual Clarity: Gain a deeper understanding of complex data with easy-to-understand, bespoke charts
and graphs.
Streamlined Efficiency: Reduce reliance on customer support to keep marketing campaigns optimized. Troubleshoot issues or identify areas for improvement instantly.
“The search landscape is evolving at an unprecedented pace, and many enterprise advertisers feel they’re operating in the dark with a lack of transparency from Google.” says Phillip Thune, CEO of Adthena. “Ask Arlo empowers users to unlock valuable performance and strategic insights directly within their search data – instantly. Alpha customers are raving about its ability to simplify complex data analysis and deliver actionable recommendations in seconds.”
Adthena is a multi-award-winning search intelligence platform that leverages artificial intelligence to empower global brands, marketers, and agencies to navigate the complexities of digital advertising and dominate their competitive landscapes.
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