B2B social media: More than just likes
Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …
Five tips for engaging Millennials with social media marketing
The Millennial generation, which includes those born between 1980 and 2000, has proven to be a tricky group to cater to when it comes to marketing. Having experienced a landmark shift from old to new technology between both centuries, a dichotomy unique to their generation, Millennials have been the subject …
Four steps to add oomph to your marketing automation strategy
Many powerful tools have emerged to help marketers better understand their audiences, improve brand recognition, streamline messaging and generate sales for their businesses. Investing in these technologies can make a marketer’s life a lot easier, but developing a creative strategy to implement each tool is key and gives projects more …
Interactive marketing: The future of marketing communication models
One message does not fit all We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …
Doing social media right
Social media has had a large impact on direct marketing strategies. As companies began to recognize the importance of social media as a communications tool and saw the data and hypertargeting abilities that come with it, marketing roles started to change. Many entry-level marketing roles now consist solely of social …
Five reasons your business needs an online community, not a LinkedIn group
It’s time to move to a platform that actually benefits your members I love LinkedIn for career networking but it’s a terrible platform for a community. Activity in a LinkedIn group tends to follow the traditional 90-9-1 participation model seen on other social networks: 90 percent lurker, nine percent contributor, …