Infogroup reports findings in Americans’ charitable propensities

DALLAS–Americans enjoy giving to charity — and they’re much more likely to donate to causes that impact their friends, family and communities, according to a new report from Infogroup.

Infogroup asked 1,059 American adults about their charitable practices and weighted the responses for a representative sample of the U.S. population. Among the findings: 55% of respondents say they give to causes that have impacted them personally or people they know.

Consumers are driven to give most when they understand the context behind the need. Effective communication is vital. According to the report, nearly three in four Americans donated to an organization that clearly communicated its need for donations.

Other notable findings from the report include:

> 79% of respondents donate money to charity because it makes them feel good to help others
> 47% of women say they give when they feel emotionally moved by someone’s story (compared to 33% of men)
> Fewer than half of donors were given a follow-up as to how their donation was used

Infogroup is a leading provider of data and data-driven marketing solutions for salespeople, marketers, and professionals. The company’s solutions are powered by its proprietary business and consumer databases and supplemented by client and 3rd party data. Clients range from Fortune 500 enterprises and local businesses, to not-for-profit and political organizations. Infogroup’s cloud-based Data Axle technology allows for real-time updates to its business and consumer data files, and also provides clients with a real-time API delivery platform for the most accurate and up-to-date information to support their marketing and business needs. Infogroup has 40+ years of history creating its own data and makes 24+ million verification calls per year to ensure data quality.

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