PRESS RELEASE: MONTREAL — National Bank Insurance is enhancing its digital presence by launching a new website optimized for tablets and smartphones.

The site at is user-friendly and intuitive. With a tap of their finger or a click of the mouse, users can quickly access the full range of products and services offered by National Bank Insurance.

“Our clients are accustomed to doing research online, and they want immediate answers to their questions. We therefore focused on the client experience in designing this website. The search function has been simplified and our insurance offering is clearly explained,” said Patrick Ratté, Senior Manager – Marketing and Business Strategy at National Bank Insurance.

The new website, designed in collaboration with the Sid Lee agency, presents National Bank Insurance as a dynamic brand that adapts to the needs of its clients. It also highlights the client-centric approach favoured by National Bank Insurance. “Insurance should be accessible for everyone. Our products must adapt to our clients’ changing needs and lifestyles. We want clients to identify with our brand and see their needs reflected in our range of products and services,” added Mr. Ratté.

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Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.

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