Under terms of the agreement, RSI’s expertise in location analytics and market insight, along with its software applications, will be integrated into EA’s offerings. The two organizations’ combined capabilities will provide clients with a broader spectrum of data-driven customer insights and location services to meet their marketing analytics needs.
“With the acquisition of RSI, we continue to expand our ability to provide clients with analytics to help them understand their customers and markets, and grow their business,” said Jan Kestle, president of Environics Analytics. “RSI’s proven track record focusing on customer success through data, software, expertise and service is perfectly aligned with our business. And we are very excited about the additional opportunities this will allow us to offer both companies’ customers.”
“We have been a reseller of EA’s data for a long time and recognize their leadership in providing companies across North America with industry-leading data, analytics and insight,” said Don Penfold, founder of RSI. “Now that our two companies are joining forces, our clients can benefit from an expanded range of analytics platforms and services to help them make the right data-driven decisions.”
In today’s information-driven business environment, Kestle expects the acquisition of RSI to bolster EA’s insight and marketing strategy offerings to help organizations achieve their revenue goals. As a result of the acquisition, marketers and analysts can turn to EA for the most comprehensive suite of services in the areas of consumer data, segmentation, site and location analytics, modelling and consulting services.