Social Media

Survey reveals preferred social media platforms among creative managers and workers TORONTO, Sept. 5, 2017 /CNW/ – Whether for business or pleasure, Facebook reigns supreme among managers and employees, according to new research from staffing firm The Creative Group. When asked which social media platform they would choose if limited …

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

Using social media to promote, advertise and engage customers is vital for online businesses. People are now using social media platforms to communicate directly with brands—whether that’s saying how awesome they are or complaining about a service or product. Online businesses now have staff dedicated to keeping social media accounts …

Social media marketing is potentially more transformative for B2B than for B2C. What started as an experiment for marketing teams has increasingly become an integral part of marketing and sales strategy for B2C. Now B2B companies are increasingly using the popular social platforms as well. Why? B2B marketing tends to …

Signal Social CEO Index finds just 1 in 14 CEOs are using Twitter to communicate TORONTO — Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and …

The Millennial generation, which includes those born between 1980 and 2000, has proven to be a tricky group to cater to when it comes to marketing. Having experienced a landmark shift from old to new technology between both centuries, a dichotomy unique to their generation, Millennials have been the subject …

One message does not fit all     We have witnessed a dramatic change in the way marketing communications have shifted from the mass communication strategies of the recent past to one-to-one communication models brought about by the emergence of social media. As a result of these shifts, brands and …

Social media has had a large impact on direct marketing strategies. As companies began to recognize the importance of social media as a communications tool and saw the data and hypertargeting abilities that come with it, marketing roles started to change. Many entry-level marketing roles now consist solely of social …

It’s time to move to a platform that actually benefits your members I love LinkedIn for career networking but it’s a terrible platform for a community. Activity in a LinkedIn group tends to follow the traditional 90-9-1 participation model seen on other social networks: 90 percent lurker, nine percent contributor, …

Plans to integrate social marketing capabilities into portfolio to increase value for customers and accelerate delivery of next generation cloud solutions Charleston, S.C. — Blackbaud, the leading provider of software and services for the global philanthropic community, today announced it has acquired Attentive.ly, a company that allows organizations to conduct social …