September 2021 Issue

By Gary E. Barnett For most consumers, the idea of handling a transaction or conducting business through a call center brings a reassuring sense of security and confidentiality. This is especially true with larger, more established brands; customers trust that stringent regulations, employee background checks and oversight processes are all …

By Dr. Thomas Goldsmith The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based accounting …

By Ela Veresiu How does the past, present, and future interact to influence consumer behaviour? A new study published in the Journal of Consumer Research considers how time is a key structural component of our lives and its resulting influence on market activities. This research was undertaken by York University’s …

By Alejo Lopez These new times are challenging our worldwide communications programs and are still shaping the way brands and consumers interact with one another. Even so, email is still the channel with the most ROI among all the different digital marketing channels, contributing as much as forty-two times return …

Staff The ongoing pandemic has put a particular strain on many small businesses, leaving business owners in need of extra financing as well as new solutions to help their business transition online. A small business credit card can be a powerful tool in the arsenal of any business owner to …

By Taylor Goucher The construction and foundational components of workforces around the world have fundamentally changed over the last year, and it is critical to understand future trends, strategies, and tools that will help determine success moving forward. Companies must look towards the future rather than staying stuck in antiquated …