Applied AIDecember 2018 IssueRetail

Attention retailers: unleash the power of your data

By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …

Industry NewsRetail

HelloFresh projects 60% meal-kit market share in Canada in 2019

Significant price drop at Chefs Plate removes cost barrier and improves value for Canadians TORONTO–Following its recent acquisition of Canadian meal-kit service Chefs Plate, HelloFresh Canada has announced that the new dual-brand meal-kit leader expects to own 60% market share in Canada in 2019. The company also confirmed a revenue …


7-Eleven Becomes First Convenience Retailer Chain in Canada to Accept Alipay, WeChat Pay

      7-Eleven Leads the Way in Convenience Retail VANCOUVER–Today, 7-Eleven Inc. announced that participating stores in Canada will now accept Chinese mobile payment systems Alipay and WeChat Pay. The world’s largest convenience retailer is collaborating with cross-border mobile payment company and market leader CITCON. Alipay and WeChat Pay …

Customer Relationship ManagementDigitalRetail

Gap accelerates digital transformation, including delivery

Partners with Microsoft to address customer experience across all brands Gap Inc. has established a strategic partnership with Microsoft Corp. to drive its digital transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City and Intermix. With Microsoft as …

Holiday MarketingOperations and LogisticsRetail

Is customers’ stress of holiday shopping costing you sales?

Survey shows online shopping, buying fewer gifts among preferred “coping mechanisms” MISSISSAUGA–While the holiday period is long considered one of the most joyous times of the year, one-third of Canadians find holiday shopping more stressful than they did five years ago. Although more people are turning to online shopping and …

Operations and LogisticsRetail

Ikea extends return policy to a year

IKEA customers at the heart of the new policy, which extends returns from 45 days to 365 days BURLINGTON, ON–IKEA Canada announces a 365 day return policy to “make the shopping experience more convenient and flexible for customers”. The new, no-nonsense policy allows returns for unused product up to one …


Canadian Tire targets eCommerce Experience with First-in-Canada Technology

More ways to shop in-store and online; New ways to ‘click-and-collect’, including first-of-its kind Self-Serve Pick-Up Tower in Canada Canadian Tire announced today new eCommerce solutions that put customer convenience at the heart of online shopping. Canadian Tire is the first-ever Canadian retailer to put into market new, automated, 16-foot Self-Serve …

Data AnalyticsPaymentsRetail

Moneris launches marketing analytics tool

Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …


Lift & Co. introduces world’s first rewards program for regulated recreational cannabis

 Lift & Co. Rewards program, launching October 17, offers gift cards, contests and giveaways for cannabis reviews Lift & Co. Corp. has revealed details of its new Lift & Co. Rewards program, revamped for Canada’s recreational cannabis marketplace. Beginning October 17, 2018, Canadians who choose to use cannabis can share …

Operations and LogisticsRetail

The retail supply chain is modernizing

Three impact areas you need to act on today If you’re a brand manufacturer, your retailers are undercutting you and going right to the factories to make their own versions of what you sell. If you’re a retailer, your brands are going direct to the consumers and bypassing the retail …