Proposed Canadian Privacy Law Changes, And Impacts on Marketers
OTTAWA, ON and TORONTO, ON–The COVID-19 pandemic has transformed how Canadians live, work, access information and connect with each other, making digital technology more important than ever. In view of these trends, the federal government has introduced the proposed Digital Charter Implementation Act (DCIA) 2020, Bill C-11, which, if passed, …
What is “Publicly Available Information”?
By Sara Clodman “Publicly Available Information” isn’t necessarily what you think it is. We live in a digital and interconnected economy, where consumers want to benefit from increasingly intuitive products and services to match their evolving expectations. So, when individuals publicly share information about their tastes and preferences on a …
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to “consent fatigue”. Part of the CMA’s …
CMA Guide Addresses Privacy Commissioner Findings
TORONTO–The Canadian Marketing Association (CMA) today made public the CMA Guide to Transparency for Consumers, noting that measures outlined in the Guide enable organizations to effectively address findings in the survey released last week by the Office of the Privacy Commissioner (OPC) “There has been a high level of interest …
Canadian customers among least trusting in the world with their personal data: KPMG
Advertising among least trusted sectors; Canadians demand better digital experiences; Companies win by earning loyalty through transparency, innovation TORONTO–Nearly two-thirds of Canadians don’t trust any organization to see or hold their personal data, finds a new report from KPMG in Canada. The report Me, my Canadian life, my wallet, finds …
New data breach reporting requirements come into force this week
Office of the Privacy Commissioner of Canada Businesses have new obligations under breach of security safeguards rules coming into force this week, says the federal Privacy Commissioner. Changes to Canada’s federal private sector privacy law will require organizations to report certain breaches of security safeguards to the Commissioner’s office and …
Majority of Canadians OK with sharing personal data–Study
Millennials are overwhelmingly comfortable with data-sharing TORONTO–Research released by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among …