Industry NewsPrint

Increased need for technology in print marketing drives Prime Data expansion

AURORA, ON, — Marketing technology company Prime Data is proud to announce the expansion and centralizing of its production, IT and administration in Aurora, Ontario. In an era when digital media have put pressure on other channels to perform, Prime Data has flourished by using technology to help fundraisers and private …

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PrintRetail

The flyer’s surprising resilience, relevance and impact

Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization TORONTO– It’s official: Canadians love their retail flyers! To ensure this flyer-love continues, savvy retailers and …

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Direct MailIndustry NewsPrint

Updates from the National Association of Major Mail Users (NAMMU)

NAMMU establishes new working groups with Canada Post NAMMU and Canada Post have established three ongoing working czommittees. The goal is to improve the competitiveness of the mail channel by focusing on product and process. Initially the committees will be focused on identifying friction points in the mail streams and …

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Canada PostDirect MailPrint

Postal Code Targeting Q&A

Janet Brearton and Mike Badour share the story behind Canada Post’s first new mail delivery product in 30 years DM: Congratulations on the launch of Postal Code Targeting (PCT)! What was the impetus for PCT?  How did you perceive the gap in the market and figure out what sort of …

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DigitalDirect MailPrint

The future of flyers is digital… and print

There aren’t many universal consumer truths today, but here’s one: consumers love getting a deal. It’s rational, for sure: more money in your pocket. But there’s also a deep emotional connection to the feeling of getting great value. Almost nine in 10 Canadians report feeling proud about finding great value …

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In the MailPrint

Renaissance Printing launches in Toronto

TORONTO — Renaissance Printing Inc. has announced its entrance into the Greater Toronto Area market with turn key, premium quality printing services for publishers and marketers. “The company has a strong book of business, exceptional customer service and the best printing quality in the market,” said CEO Mike Fredericks. “We know that …

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Industry NewsPrint

St. Joseph Communications announces expansion of cloud printing platform ePRINTit

The ePRINTit platform enables businesses to attract new customers by offering access to innovative print on-the-go services. To date, ePRINTit has over 10 million mobile app downloads and 39,000 Public Print Locations worldwide, servicing more than two million print requests daily. TORONTO — St. Joseph Communications has announced its ePRINTit cloud print service is …

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Industry NewsPrint

Supremex acquires Bowers Envelope

MONTREAL — Quebec’s Supremex Inc., a manufacturer of stock and customer envelopes, packaging and specialty products, has acquired assets of Bowers Envelope Company Inc., in Indianapolis, Indiana. “This acquisition, while relatively small, aligns with our strategy to extend our reach in key markets and to expand our value added offering …

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Industry NewsPrint

AIIM changes name, not brand

  AIIM has changed its name from Avant Imaging & Information Management Inc. to Avant Imaging & Integrated Media Inc., but the management emphasizes that this is not a rebrand. In an open letter to marketers, CEO Mario Giorgio and President Frank Giorgio explain how the change was driven by …

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Industry NewsPrint

Kodak and PerfectPattern announce strategic technology partnership to enhance print workflow

ROCHESTER, NY – Today, Kodak and PerfectPattern announced a strategic partnership to provide advanced workflow capabilities for commercial and packaging customers. The companies will collaborate to deliver unique workflow functionality focused on productivity that will improve efficiency and streamline operations for KODAK PRINERGY Workflow customers. These workflow tools will prove …

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