DigitalIndustry NewsMobile Marketing

MEDIATIVE reveals key findings to help businesses and brands adapt to the mobile search reality

  PRESS RELEASE: TORONTO — MEDIATIVE, one of Canada’s leading integrated advertising and digital marketing companies, has released a unique, in-depth study examining consumer search behaviour on mobile devices. The study entitled, How do consumers conduct searches on Google using a mobile device, employed eye-tracking technology to measure click rate and looking …

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Industry NewsMobile Marketing

Yellow Pages Limited acquires JUICE Mobile

PRESS RELEASE: MONTREAL — Yellow Pages Limited announced today that it will acquire JUICE Mobile , a premium advertising technology company whose proprietary programmatic platforms facilitate the automatic buying and selling of mobile advertising between brands and publishers. The acquisition will close and take effect on March 17, 2016 and …

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Engagement & AnalyticsMobile Marketing

Marketing’s mobile shift

Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use multiple devices throughout the day to research, connect and shop. To add to the complexity, today’s hyper-connected consumer often uses multiple devices at once! Marketers …

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Mobile Marketing

2016 is NOT the year of mobile

  If you believe that 2016 is “the year” for mobile marketing, you’re wrong. If you’re working with an agency that has recommended that you look into mobile marketing in 2016, they are wrong too. 2016 is not the year for mobile. That year has passed. First, let’s talk about …

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Engagement & AnalyticsMobile Marketing

Would you click through? Advice for capturing dwindling attention spans

  Time’s up, marketers! We all know the attention span of consumers today is shorter than ever, and according to a study from Microsoft last year, even a goldfish can focus longer than the average multi-screen user. That Vine even exists—and is thriving—is further testament to this trend. Here, consumers …

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Engagement & AnalyticsMobile Marketing

Customer experience is a key differentiator for competitive businesses

  To win customer loyalty today, you must provide a compelling customer experience that merges the physical and digital worlds. Why is it important? Multichannel customers spend three to four times more than single-channel customers. But many companies have not dramatically changed their business processes and technologies to adjust to …

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Mobile MarketingSocial Media

Enhancing experiential marketing tactics with integrated mobile

  There has long been a divide between old and new, or traditional versus non-traditional, in the marketing industry. The two schools of thought constantly battle it out to decide whose approach will have a greater impact on marketing success in any given industry. Can’t we all just get along? …

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Industry NewsMarketing Apps

Customers can now book flights through Aeroplan app

PRESS RELEASE: Montreal — Aeroplan today unveiled that members can now use the new Aeroplan app as an easy and convenient way to book flight rewards using their Aeroplan Miles. Customers with iOS, Android and Blackberry mobile phones may now download the app from the Apple App Store, Google Play Store …

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Industry NewsMobile Marketing

Mobile operators to tap into $1.3 trillion travel ecosystem

Mobileum’s Rovng app generates high-margin travel revenue for mobile operators by leveraging their roaming data to tap into a $1.3 trillion ecosystem of travel service providers PRESS RELEASE: BARCELONA, Spain — Mobileum, the leader in analytics solutions for telecoms, has launched its Rovng app at the Mobile World Congress in Barcelona. This smartphone …

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Industry NewsMarketing Apps

Yahoo announces updates to Mobile Developer Suite

At Yahoo’s Third Mobile Developer Conference in San Francisco, executives unveiled key advancements to the Mobile Developer Suite and shared insights on the evolving mobile landscape PRESS RELEASE: SAN FRANCISCO — Today, Yahoo, Inc. is hosting thousands of developers at the Yahoo Mobile Developer Conference at the The Masonic in …

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