Bell Media Implementing LiveRamp’s Authenticated Traffic Solution
Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …
The QSR Contest Wars Are Heating Up This Winter in Canada
By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …
ENVIRONICS ANALYTICS LAUNCHES GROUNDBREAKING ENHANCEMENTS TO CANADA’S MOST COMPREHENSIVE MOBILE MOVEMENT DATABASE
Combining location data from apps in phones with anonymized signals from cell network data introduces the next gen of mobile movement stats TORONTO, ON–Environics Analytics (EA) released new enhancements to its MobileScapes product suite. For the first time anywhere, EA’s data scientists have successfully combined SDK data (from GPS enabled …
Tim Hortons introduces new Tims Credit Card
TORONTO, ON–The Tims Credit Card is a Mastercard, powered by Neo Financial™. It has no annual fee and earns Tims Rewards Points everywhere customers shop, with up to 5 points per dollar on most gas, groceries and transit purchases, and up to 15 points per dollar when customers use the …
ENVIRONICS ANALYTICS RELEASES ALL-NEW CLICKSCAPES DATABASE
ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …
New Tims It Forward on Tim Hortons App
TORONTO, ON–Registered Tims Rewards members can now use points in their account to give select Tim Hortons menu items to family and friends through the new Tims It Forward feature available via the app or website. Registered Tims Rewards members will not only be able to surprise loved ones with …
Mobile app firsts: Pay bills with a photo and debit card lock with a touch
RBC launches two Canadian-first digital solutions through industry leading mobile app TORONTO–RBC is the first Canadian bank to introduce two new value-added features through the RBC Mobile app, making the everyday banking experience even better for clients. RBC customers can now add a new bill payee by taking a photo …
McDonald’s Canada is first Quick Service Restaurant in Canada to launch nationwide on Google Assistant-powered smart speakers, smartphones
LivePerson helps McDonald’s Canada launch conversational commerce on Google Assistant LivePerson conversational commerce solutions is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first …
Why Banks are Utilizing Data Captured in Mobile Banking Applications
Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …
Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …