Excellent ExecutionMobile Marketing

Two tweaks that will win mobile consumers

The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …

Mobile Marketing

The state of mobile in Canada

For the second year in a row, Flurry Analytics has released its report on the state of mobile app usage in Canada. Yahoo’s Yannis Dosios, vice president of platform & exchange presented the 2016 trends at Toronto’s AdWeek on February 2nd. Flurry Analytics is a tool used by developers and …

Industry NewsLocation-based MarketingMobile MarketingRetail

Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing

Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …

Financial ServicesMobile Marketing

Mobile wallets: The next channel for marketers

In an age where cash is in decline, a smartphone is in every pocket or purse and there seems to be an app for everything. Mobile wallets are a convenient, connected alternative to enable an evolved shopping experience. As digital wallets gain popularity in Canada and around the globe, there …

Location-based MarketingMobile Marketing

What is mobile direct marketing?

Q&A with Dilshan Kathriarachchi, chief technology officer at EQ Works Age has never been a limiting factor for Dilshan Kathriarachchi. He has assembled his life and career around emerging mobile technology, specifically when it comes to marketing. By the age of 15, he became an instrumental part of the roll-out …

Industry NewsMobile MarketingRetail

Flexiti Financial appoints marketing, retail experts to Advisory Board

TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …

DigitalExperiential MarketingMarketing AutomationMobile MarketingSocial Media

Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

Industry NewsMobile Marketing

Mastercard expands mobile order-ahead platform for Canadian retailers and on-the-go consumers

Qkr! with Masterpass enters six new markets and introduces “Open Tab” feature Barcelona, SPAIN — At Mobile World Congress, Mastercard today announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets including Canada and add new functionality to …

E-commerceIndustry NewsMobile Marketing

Mobile drives over a third of all email-generated revenue for the first time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly CHICAGO — For the first time, mobile accounted for a third of all email-driven revenue in Q3 2016, a milestone in the shrinking gap between desktop and mobile, according to data from Yes Lifecycle …

Industry NewsMobile Marketing

Fathom launches enterprise product and platform

Fathom’s high accuracy scalable technology redefines BLE location, context and intelligence VANCOUVER, BC and LONDON, UNITED KINGDOM — Today Fathom introduces its suite of products to the public. Fathom — a hardware and cloud-based software system — has been designed to redefine the beacon and IoT space. Fathom delivers a wide …