Mobile Marketing

ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …

TORONTO, ON–Registered Tims Rewards members can now use points in their account to give select Tim Hortons menu items to family and friends through the new Tims It Forward feature available via the app or website. Registered Tims Rewards members will not only be able to surprise loved ones with …

RBC launches two Canadian-first digital solutions through industry leading mobile app TORONTO–RBC is the first Canadian bank to introduce two new value-added features through the RBC Mobile app, making the everyday banking experience even better for clients. RBC customers can now add a new bill payee by taking a photo …

LivePerson helps McDonald’s Canada launch conversational commerce on Google Assistant LivePerson conversational commerce solutions is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first …

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …

Datable Technology signs three licensing agreements VANCOUVER–Datable Technology Corp. has signed three new license agreements for PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, with leading brands including two repeat customers and one new customer. These agreements will generate $53,000 in licensing revenues plus transaction revenues. The Company …

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …