DigitalMobile Marketing

Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Mobile Marketing

Fighting Mobile Ad Fraud, Kochava Releases Campaign Traffic Insights Report

Index ranks media partners based on the completeness of data sent, fraud, quality, and strength of correlation between clicks and installs Kochava Inc., which provides measurement and attribution for mobile and connected devices, today announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as …

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Customer CentricityMarch 2018 IssueMobile Marketing

How best to leverage mobile marketing trends

Customers are mobile and digital. So should marketing. Here’s how By Geoff Linton and Ryan Antooa According to Forrester Research, digital marketing spending in the U.S. will surpass $118 billion in 2018. Four of the top vehicles: paid search, display, on-line and email are growing between 8% – 18% compound …

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Email MarketingMobile Marketing

Mobile conversion rate equals desktop for first time–survey

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase Toronto–Email marketing reached a new milestone at the end of 2017. For the first time, orders per click for desktop and mobile were equivalent at 3.3 percent, according to data released today by Yes Lifecycle …

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Financial ServicesIndustry NewsIntegrated PaymentsMobile Marketing

RBC first bank in Canada to enable bill payments using Siri

New capabilities also include the launch of seamless P2P transfers within iMessage, further strengthening RBC’s award-winning mobile banking app TORONTO — Who doesn’t wish they had an assistant to pay their bills? Thanks to an update to the RBC Mobile app, Royal Bank of Canada (RBC) personal banking clients are …

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Disruptive TechnologyLocation-based MarketingMobile Marketing

Your location says a lot about you

How EQ Works is using location data to extrapolate customer profiles Marketing based on a person’s location is not a new phenomenon. This has been a popular tactic for about as long as the marketing profession has been around. Fifty years ago, advertisers placing an ad in the New York …

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Industry NewsMobile MarketingRetail

Canadian retailers view mobile commerce as the way of the future: AMEX study

American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …

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Industry NewsMobile Marketing

26% of media consumption will be mobile in 2019: Zenith forecast

LONDON — Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an …

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Excellent ExecutionMobile Marketing

Two tweaks that will win mobile consumers

The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …

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Mobile Marketing

The state of mobile in Canada

For the second year in a row, Flurry Analytics has released its report on the state of mobile app usage in Canada. Yahoo’s Yannis Dosios, vice president of platform & exchange presented the 2016 trends at Toronto’s AdWeek on February 2nd. Flurry Analytics is a tool used by developers and …

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