Canadian retailers view mobile commerce as the way of the future: AMEX study
American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …
26% of media consumption will be mobile in 2019: Zenith forecast
LONDON — Mobile internet use will account for 26% of global media consumption in 2019, up from 19% in 2016, according to Zenith’s Media Consumption Forecasts, published today. People around the world will spend an average of 122 minutes a day accessing the mobile internet via browsers and apps, an …
Two tweaks that will win mobile consumers
The buyer’s journey has become quite complicated as consumers jump from device to device throughout the day. Marketers are looking for new ways to reach consumers where they are—mobile or desktop—and for more opportunities to engage. In an effort to reach consumers where they are, marketers build a complex mix …
The state of mobile in Canada
For the second year in a row, Flurry Analytics has released its report on the state of mobile app usage in Canada. Yahoo’s Yannis Dosios, vice president of platform & exchange presented the 2016 trends at Toronto’s AdWeek on February 2nd. Flurry Analytics is a tool used by developers and …
Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing
Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …
Mobile wallets: The next channel for marketers
In an age where cash is in decline, a smartphone is in every pocket or purse and there seems to be an app for everything. Mobile wallets are a convenient, connected alternative to enable an evolved shopping experience. As digital wallets gain popularity in Canada and around the globe, there …
What is mobile direct marketing?
Q&A with Dilshan Kathriarachchi, chief technology officer at EQ Works Age has never been a limiting factor for Dilshan Kathriarachchi. He has assembled his life and career around emerging mobile technology, specifically when it comes to marketing. By the age of 15, he became an instrumental part of the roll-out …
Flexiti Financial appoints marketing, retail experts to Advisory Board
TORONTO, ON — Flexiti Financial today announced that Diane J. Brisebois, president and CEO of the Retail Council of Canada (RCC), and Rick Padulo, chairman and CEO of Padulo Integrated, a multimedia retail communications company, have joined Flexiti Financial as the first two members of the company’s Advisory Board. Flexiti Financial is …
Top five marketing skills in demand in 2017
Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …
Mastercard expands mobile order-ahead platform for Canadian retailers and on-the-go consumers
Qkr! with Masterpass enters six new markets and introduces “Open Tab” feature Barcelona, SPAIN — At Mobile World Congress, Mastercard today announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets including Canada and add new functionality to …