DigitalMobile Marketing

Mobile app firsts: Pay bills with a photo and debit card lock with a touch

RBC launches two Canadian-first digital solutions through industry leading mobile app TORONTO–RBC is the first Canadian bank to introduce two new value-added features through the RBC Mobile app, making the everyday banking experience even better for clients. RBC customers can now add a new bill payee by taking a photo …

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Disruptive TechnologyMobile MarketingRetail

McDonald’s Canada is first Quick Service Restaurant in Canada to launch nationwide on Google Assistant-powered smart speakers, smartphones

LivePerson helps McDonald’s Canada launch conversational commerce on Google Assistant LivePerson conversational commerce solutions is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first …

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Data AnalyticsMobile Marketing

Why Banks are Utilizing Data Captured in Mobile Banking Applications

Consumers are becoming more aware that the various “free” applications they use daily, are not really free. The app owner is mining data and that’s where their revenues really come from. But consumers do have security concerns and are expecting, even demanding that their data is secure… especially in mobile …

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Industry TrendsMobile Marketing

Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data

Q4 report shows improved scoring among the metrics that confirm the legitimacy of campaign data, suggesting that media partners are evaluating how they deliver traffic. Kochava’s latest (U.S.) industry ranking report of media partners suggests a significant improvement in the average click-to-install ratio, an important measure of the legitimacy of …

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AdvertisingIndustry TrendsMobile Marketing

Mobile video ad spending will account for 75 percent of all digital video ad investments by 2023, says Frost & Sullivan

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space The growth of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video …

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E-commerceMobile MarketingRetail

More than Half of Consumers Use Mobile Apps When Shopping In-store

Yes Marketing finds more than half of consumers are using smartphones and mobile devices to enhance their in-store shopping experience Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the …

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Applied AIDigitalMobile Marketing

Marketers signing up for data-driven marketing platform

Datable Technology signs three licensing agreements VANCOUVER–Datable Technology Corp. has signed three new license agreements for PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, with leading brands including two repeat customers and one new customer. These agreements will generate $53,000 in licensing revenues plus transaction revenues. The Company …

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DigitalMobile Marketing

Global Benchmarks 2.0 Tracks Marketers App Performance, Competition

Adds 5 new marketing metrics – including Click Through Rate, Cost Per Click and Distribution of Fraud Types SAN FRANCISCO–Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of …

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Mobile Marketing

Fighting Mobile Ad Fraud, Kochava Releases Campaign Traffic Insights Report

Index ranks media partners based on the completeness of data sent, fraud, quality, and strength of correlation between clicks and installs Kochava Inc., which provides measurement and attribution for mobile and connected devices, today announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as …

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Customer CentricityMarch 2018 IssueMobile Marketing

How best to leverage mobile marketing trends

Customers are mobile and digital. So should marketing. Here’s how By Geoff Linton and Ryan Antooa According to Forrester Research, digital marketing spending in the U.S. will surpass $118 billion in 2018. Four of the top vehicles: paid search, display, on-line and email are growing between 8% – 18% compound …

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