Understanding Canada’s New Privacy Rules in the Making
By Mairead Matthews and Rob Davidson The federal government introduced Bill C-11 in November as its first major attempt to change Canada’s privacy laws in decades. The proposed Consumer Privacy Protection Act (CPPA) is expected to modernize and, in some cases, toughen privacy and stiffen violation penalties for the digital …
What the Experience Renaissance Means for Your Business
By Gregor Barry With every new year comes new resolutions intended to shape how we will live, work and interact with others — but this isn’t an ordinary year. The ongoing COVID-19 pandemic has upended people’s lives, inspiring unique and rapidly changing consumer attitudes and expectations that brands must satisfy …
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
Brian Solis is the Global Innovation Evangelist for Salesforce and a Renowned Digital Prophet and Author By Stephen Shaw When the pandemic first struck, most businesses were stunned by the severity of the impact. Seeing people storm online for essential goods made them take stock of their digital readiness. Alarmed …
Mining eCommerce Data Gold for Fulfillment
By Kristi Tomasin Over the course of one week in March 2020, Google saw search volume for “curbside pickup” grow by 70 percent. Jean-Philippe Gauthier, Head of Digital Marketing Transformation at Google Canada, knows the value of that famous search bar. It captures a lot of customer intent. In this …
The Future of Order Fulfillment and Delivery: Technology to the Rescue
An Interview with Michael Zahra, CEO, Drone Delivery Canada Michael Zahra is the President, CEO & Board Director of Drone Delivery Canada and was previously President of Staples Business Advantage, President of Yahoo and President of Schlumberger RMS with prior positions at Motorola and Alcatel. Drone Delivery Canada is a …
The Last-Mile Challenge in Canada
By Ryan Ernst and Marty Weintraub It’s time to jumpstart the evolution of the delivery ecosystem Canadian consumer and retail businesses are facing a challenge in their efforts to differentiate themselves and stay competitive in a tough market. It’s no longer enough to compete on price, quality, or even on …
Striking the Balance Between Customer Privacy and Intimacy
By Paula Sartini Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact and …
An Extraordinary Year for Canadian Digital Marketing Under COVID-19
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths By Steve Levy In 2020, our social culture shifted from a fear of missing out (FOMO) to a fear of going out (FOGO). Today, people share “air hugs” and send their kids to …