Maximizing social media
How a well-defined social plan can transform your business By Daniel Ku If you’re a brand that is not making the most of social media, you’re quite simply missing a trick. There are over three billion social media users dotted all over the world, according to “Digital trends 2019: Every …
How to chat to success
Email to chat integration makes businesses more productive By Justin Keller Professionals send anywhere from 10,000 to 20,000 emails every single year and spend around 5 hours and 52 minutes each day in email, reports CNBC. If you’re looking at a 100-person company, that’s nearly one to two million emails …
Canada’s Marketing Hall of Legends returns
By Brendan Read Canada’s Marketing Hall of Legends (CMHOL), which is one of Canada’s most respected and renowned industry awards, is back and rebooted after a two-year hiatus. The CMHOL, run by the Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, will be …
Hail personalized content
How considered purchase marketers can benefit By Adam Mertz As customer expectations for personalization reach an all-time high, the modern digital era is being defined by user experiences and preferences. In a saturated and information-overloaded market, the ability to break through the noise and deliver personalized web experiences at the …
Reimaginate, not re-create
Why create costly new content when you don’t have to? By Ed Breault With more channels than ever before, to engage your audience it’s no surprise that businesses create an incredible amount of new content every year. But content creation is expensive. According to the Content Marketing Institute, if you’re …
Eight key practices marketers should use
By Hisham Ghostine With a new decade upon us it’s a great time to consider new ways of thinking and exchanging resources. In partnership with the Canadian Marketing Association, Strategy magazine and Vizeum (part of the Dentsu Aegis Network), Ipsos recently released the 2019 Canadian Digital Marketing Pulse Report. In …
Applying advanced analytics in a digital world
By Richard Boire Given my longevity as a data scientist (30 years +), it is not hard to discern that much of my knowledge was acquired in its application towards direct marketing programs. These programs are still relevant today under the auspices of a well-thought out marketing strategy, which would …
Going from good to great
What makes for a high-performing email marketer? By Tom Sather When it comes to email marketing, it’s crucial to be able to know when a marketing program has plateaued. But how does a program go from good to great? A recent State of Email Marketing report from Validity and Demand …
The emerging marketing landscape
By Robert MacLean What will savvy marketers be doing in 2020? What industry issues are set to dominate this year? To look into the future, the American Marketing Association’s Toronto chapter (AMA Toronto) recently gathered a panel of agency leaders to reflect on emerging trends, challenges and opportunities in Canada. …