Loyalty

Biennial report on loyalty marketing reveals 35% increase in program memberships nationwide TORONTO — Canadian consumers hold 175 million memberships in customer loyalty programs, according to the 2017 COLLOQUY Loyalty Census, featuring for the first time COLLOQUY’s traditional audit coupled with consumer survey research. COLLOQUY’s biennial report continues to show an …

New Bond Brand Loyalty study shows consumers are evaluating their loyalty program experience on elements far beyond the dividend and rewards. Members who find their loyalty program to be enjoyable are 11 times more likely to be satisfied, yet only 18% feel this way. TORONTO and NEW YORK — Bond Brand …

SEATTLE — Nordstrom, Inc. has announced it is expanding its loyalty program in Canada, providing customers with a new opportunity to earn points for their purchases and access to exclusive perks. Beginning today, Canadian customers can apply for the Nordstrom Rewards Visa credit card and earn points on their purchases …

MONTREAL — Data-driven marketing and loyalty analytics company Aimia Inc. on Wednesyda reported its financial results for the quarter ended March 31, 2017 and commented on the status of discussions with Air Canada. This quarterly earnings release should be read in conjunction with the consolidated financial statements and the MD&A which can be …

EDMONTON–Dieter Lucius from Edmonton, Alberta, has won 50,000 AIR MILES Rewards Miles from Goodyear Canada Inc., an AIR MILES Sponsor for over 25 years, and is the only tire manufacturer to offer AIR MILES Reward Miles on tires and related mechanical services. The contest was open to all Canadian AIR MILES Collectors …

Used properly, loyalty reward programs offer a chance to create a dynamic, customized marketing campaign down to the level of the individual and create a more effective message that offers the individual consumer exactly what they prefer at the moment they need or want it. Market segmentation that divides customers …

Everywhere you go, people have their heads buried in their phones, either checking Facebook, scrolling through Instagram, glancing at email, sending texts or even catching Pokémon. Businesses cannot ignore this phenomenon if they want to keep pace with consumer behavior and expectations. Let’s be clear: It’s not just communication and …

It’s a brand new world for retail—online sales, mobile payments—but not in Canada. We’ve lagged in adopting online commerce, though we’ve ramped up lately and should hit $34 billion by 2018. As for mobile payments, 90% of Canadians won’t use them. This is particularly evident during the holiday season. According …

The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, …

Consumers can put a price tag on their data; What does this mean for marketers? In a nutshell, it means they have high expectations for value and customer experience from the companies with whom they share their data. In fact, 62% of Canadians expect better experiences with companies who hold …