Know your customer—Holiday edition

It’s a brand new world for retail—online sales, mobile payments—but not in Canada. We’ve lagged in adopting online commerce, though we’ve ramped up lately and should hit $34 billion by 2018. As for mobile payments, 90% of Canadians won’t use them. This is particularly evident during the holiday season. According …

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Loyalty programs: Three trends to target in 2017

The combination of marketing and customer loyalty is not a new collaboration but it is the strategy behind it that has been evolving dramatically in the past few years and that drive is going to continue through 2017. Momentum will continue to build in the loyalty program space and, therefore, …

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The price of loyalty

Consumers can put a price tag on their data; What does this mean for marketers? In a nutshell, it means they have high expectations for value and customer experience from the companies with whom they share their data. In fact, 62% of Canadians expect better experiences with companies who hold …

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RewardStream announces Referral Marketing integration and Innovators Program for Shopify

Innovators Program to provide early access to RewardStream’s Referral Marketing app for Shopify stores in the U.S. and Canada VANCOUVER, B.C. — RewardStream Solutions Inc., (“RewardStream”) a leading provider of referral marketing software for telecommunications, financial services and e-commerce companies, has announced the launch of the Innovator’s Program for Shopify e-commerce …

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London Drugs to reward members of new LDExtras Loyalty Program with $50,000 worth of dream experiences

RICHMOND, BRITISH COLUMBIA — London Drugs has launched LDExtras, a new loyalty program delivering personalized rewards and experiences to London Drugs customers. As part of the launch, the Canadian retailer is now giving new members a taste of the LDExtras experiential rewards by surprising five lucky winners with their choice of …

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Aimia partners with SuperValu, Ireland’s leading grocery retailer, to relaunch Real Rewards Program

LONDON — Aimia Inc., the data-driven marketing and loyalty analytics company, has signed a multi-year contract with Musgrave, owner of SuperValu, Ireland’s leading grocery retailer, to revamp its Real Rewards Program, underpinned by the Aimia Loyalty Platform. Aimia has provided strategic support to SuperValu to help launch Ireland’s first partner program …

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London Drugs invests big into its first-ever loyalty program

“LDExtras” delivers personalized experiences and rewards based on customer visits RICHMOND, BC — Today London Drugs is launching LDExtras – the most tailored program in retail involving experiences and savings. For every *”Visit” to a London Drugs store or to www.LondonDrugs.com, customers will now begin capturing rewards. From special customized …

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IBM and China UnionPay E-payment Research Institute share bank card bonus points amoung multiple banks using blockchain

SHANGHAI — At the Shanghai International Blockchain Week 2016, IBM and China UnionPay E-payment Research Institute previewed the demo of a collaborative project on loyalty bonus points exchange among multiple banks using blockchain technology.  With a few simple and quick steps, consumers will be able to exchange bonus points from among any of …

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Mobile payment technology is accelerating the consumer shift to digital payments and away from cash

TORONTO — By 2030, cash purchases will make up only 10 per cent of money spent in Canada, according to a prediction by Moneris Solutions Corporation (“Moneris”), Canada’s leading credit and debit card processor. Compared to 35 per cent of overall transactions in 2014, the 70 per cent decline will …

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Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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