HUDSON’S BAY RELAUNCHES HUDSON’S BAY REWARDS
Hudson’s Bay Rewards can be earned and redeemed at both Hudson’s Bay and Zellers TORONTO, ON–Hudson’s Bay relaunched Hudson’s Bay Rewards, with a new app that brings together the best of customer loyalty programs in a new, fun and valuable Rewards experience. The Hudson’s Bay Rewards app delivers exclusive offers …
Commentary: Tim Hortons Sweetens Their Re-entry into the Financial Services Arena
By Richard Schenker Tim Hortons’ announcement this week of their re-entry into the financial services sector is not surprising. For quite a while now, they have been publicly seeking to hire a team for this endeavour. This is not Tim Hortons’ first bite into the financial services arena. Back in …
Aeroplan, Parkland Join Together to Launch New Loyalty Partnership
Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …
The Art and Science of Partnership Curation
By Richard Schenker In recent years, we have witnessed a proliferation of brand partnerships in different incarnations across just about every business sector. Some have been wildly successful collaborations and others not as effective. Companies tend to form partnerships with other brands in order to acquire and retain customers and …
BMO To Acquire Air Miles; Loyalty Ventures files for bankruptcy
> BMO’s acquisition would accelerate the future growth of AIR MILES, one of Canada’s largest loyalty programs > Reinvigorated program would benefit all Canadians collecting AIR MILES, as well as merchants and partners across the country TORONTO, ON–BMO (TSX: BMO) (NYSE: BMO) and LoyaltyOne, Co. (LoyaltyOne), a subsidiary of Loyalty …
Aeroplan Wins Top Honors in Canada’s Choice Travel Loyalty Awards
Air Canada program tops every category it entered, winning five top finishes MONTREAL, QC–Air Canada’s Aeroplan loyalty program had a strong showing at this year’s Canada’s Choice travel rewards, where Canadians are invited to name their favourite loyalty programs and credit cards in Canada. Aeroplan and its credit card partners …
AIR MILES to become first brand-agnostic loyalty program of the Metaverse
New strategic partnership model provides unique opportunity for Canada’s original coalition loyalty program to expand its reach and create innovative new solutions for brands and consumers alike in a Web3 universe TORONTO, ON–The AIR MILES® Reward Program has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty …
AIR MILES announces multi-year contract extension with Shell Canada
TORONTO, ON–The AIR MILES Reward Program, Canada’s most recognized loyalty program, announces a multi-year contract renewal with Shell Canada, an integrated energy company, and original Partner of the AIR MILES Reward Program. AIR MILES collectors earn Reward Miles for automotive fuel, convenience retail and car wash purchases made at participating …
Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”
First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected experiences Knowing customers = respecting time, sharing values, positive representative experience TORONTO –The Loyalty Report™ 2022 reveals shifting consumer priorities and risks for brands and marketers who don’t stay connected …
Gig workers can now earn instant cash back with their Payfare cards
Payfare, Cardlytics Partner to Launch Cash Back Rewards Program TORONTO, ON–Payfare Inc., a leading fintech powering instant payout and digital banking solutions for the gig workforce, has a new rewards program powered by Cardlytics. Payfare cardholders can now earn cash back when they shop thousands of local and national brands. …