London Drugs to reward members of new LDExtras Loyalty Program with $50,000 worth of dream experiences

RICHMOND, BRITISH COLUMBIA — London Drugs has launched LDExtras, a new loyalty program delivering personalized rewards and experiences to London Drugs customers. As part of the launch, the Canadian retailer is now giving new members a taste of the LDExtras experiential rewards by surprising five lucky winners with their choice of …

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Aimia partners with SuperValu, Ireland’s leading grocery retailer, to relaunch Real Rewards Program

LONDON — Aimia Inc., the data-driven marketing and loyalty analytics company, has signed a multi-year contract with Musgrave, owner of SuperValu, Ireland’s leading grocery retailer, to revamp its Real Rewards Program, underpinned by the Aimia Loyalty Platform. Aimia has provided strategic support to SuperValu to help launch Ireland’s first partner program …

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London Drugs invests big into its first-ever loyalty program

“LDExtras” delivers personalized experiences and rewards based on customer visits RICHMOND, BC — Today London Drugs is launching LDExtras – the most tailored program in retail involving experiences and savings. For every *”Visit” to a London Drugs store or to www.LondonDrugs.com, customers will now begin capturing rewards. From special customized …

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IBM and China UnionPay E-payment Research Institute share bank card bonus points amoung multiple banks using blockchain

SHANGHAI — At the Shanghai International Blockchain Week 2016, IBM and China UnionPay E-payment Research Institute previewed the demo of a collaborative project on loyalty bonus points exchange among multiple banks using blockchain technology.  With a few simple and quick steps, consumers will be able to exchange bonus points from among any of …

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Mobile payment technology is accelerating the consumer shift to digital payments and away from cash

TORONTO — By 2030, cash purchases will make up only 10 per cent of money spent in Canada, according to a prediction by Moneris Solutions Corporation (“Moneris”), Canada’s leading credit and debit card processor. Compared to 35 per cent of overall transactions in 2014, the 70 per cent decline will …

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Aimia partners with SAS to drive analytical innovation

Analytics leader to power advanced data analytics to drive powerful customer insights     TORONTO — Data-driven marketing and loyalty analytics company Aimia has turned to software solutions from SAS Canada, the leader in analytics, to power its advanced data analytics and modelling operations in Canada. Aimia partners with companies to help generate, …

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People vs. product

The importance of personalized marketing for retail success   Technology has evolved to truly support customer centricity through personalized marketing. Today, many different systems exist to support a two-way communication stream that is fully tailored to the individual and his/her preferences, a task that might have been possible but would …

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Putting customers first

Businesses everywhere are under pressure to give up the ‘make and sell’ model, fearful of digital disruption. But while they concede the importance of improving the customer experience, the path to transformation can seem like an impossible journey: can businesses ever hope to keep pace with their customers?     …

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Building loyalty: CAA’s analytics rewards both members and partners

  Think CAA and the image of a tow truck arriving to jump-start your car may come to mind. But the Canadian Automobile Association has come a long way from its roots in the early days of the automobile era. Today’s CAA National operates more like a diversified corporation with …

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Harlequin romances readers with “My Rewards” program

As one of the world’s leading book publishers with more than 110 titles published per month in as many as 34 languages and 110 international markets on six continents, Harlequin romances it readers across the globe. Harlequin’s customers are voracious readers and are very comfortable moving across channels and reading …

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