Customer Loyalty Data Efforts
ENGAGEMENT & ANALYTICS | Customer Loyalty Data Efforts Despite changes in technology, market forces and consumer behaviour, there is always one place to center data efforts where there is reasonable expectation of success — and that is on customer loyalty By Amy Bostock In August of 2012, the New York Times …
Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy
ENGAGEMENT & ANALYTICS | Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy Images: james headshot.jpg By James Christensen The meteoric rise of smart phone usage by consumers has expanded the reach of brands and their efforts to engage customers. At the same time, Loyalty programs that started …
Getting with the program
COVER STORY | Getting with the program Customer loyalty in the digital age By Jennifer Lee Think loyalty programs are dead? Think again. Consider that there are currently more loyalty memberships in the United States than there are people in China and India put together. North American wallets are bursting at …
Case study: Air Miles for Social Change
TARGETING & ACQUISITION | Case study: Air Miles for Social Change Pilot YMCA program shows loyalty incentives are a significant driver to motivate Canadians to exercise Background People are ready to make healthier and more sustainable choices, all they need is a smarter incentive. That’s why LoyaltyOne created AIR MILES® for …