Loyalty

The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert …

by Richard Schenker The announcement that Desjardins Group and Air Transat, alongside Visa, will introduce a new loyalty initiative in the second half of 2026 represents an important evolution for both organizations. It signals Air Transat’s long-awaited entry into structured loyalty and gives Desjardins a differentiated position in the travel …

MONTREAL, ON–Air Transat is set to transform the experience for travel enthusiasts with a new loyalty program designed to reward loyalty through accessible and personalized benefits. Supported by a strategic partnership with Desjardins Group and enabled by Visa, this program will multiply benefits for its customers, offering an enriched experience …

Introducing The Loyalty Metric “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building and retaining guest loyalty called The Loyalty Metric. Created by a team of contrarian loyalty specialists – including data scientists, statisticians, brand architects, writers and AI, The Loyalty Metric offers the …

Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization PALO ALTO, CA–Loyalty Juggernaut (LJI), the company behind GRAVTY, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

by Richard Schenker EQ Bank’s acquisition of PC Financial marks one of the most strategically significant shifts in Canadian consumer finance in recent memory. The transaction is valued at roughly $800 million through a mix of cash and equity, transfers PC Financial’s credit-card portfolio, banking services, and insurance distribution operations …

Creates one of Canada’s largest loyalty-linked banking ecosystems with significant benefits for millions of Canadians; Expands the benefits of PC Optimum™ and will offer more ways for Canadians to earn rewards on their everyday banking TORONTO, ON–EQB Inc.and Loblaw Companies Limited have entered into a definitive agreement for EQB to …

MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …

Canadians can now earn and redeem points for delivery and travel TORONTO, O–Skip and WestJet, both homegrown Canadian brands, are enhancing what loyalty points can do with the launch of a new linked-loyalty partnership. Canadians can now treat their WestJet points as Skip currency, earning – and notably, redeeming – …