Loyalty

by Richard Schenker The airline industry in Canada and worldwide has gone through the single most collective economic disruption as a result of COVID-19. The good news for airlines is that travel is back but the economic woes of COVID have had a lasting impact on airline operators. The continuous …

After leaving Air Miles, Metro offers new rewards program at Ontario stores by Richard Schenker On Thursday October 24th, Metro will be finally launching Moi Rewards at all their grocery banners in Ontario. Metro has a long history in loyalty in Ontario. Back when they were called A&P, it was …

Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and …

Largest rewards coalition in Quebec save members $65 Million in redeemed points MONTREAL, QC– METRO inc. is proud to celebrate a successful first year for its Moi rewards program. In addition to more than doubling its number of active members, from 1.2 million to 2.5 million, over $65 million in …

LONDON, ON–DataCandy, a prominent provider of loyalty and gift card solutions, is delighted to announce the launch of new features designed to significantly benefit businesses’ growth. Alongside this exciting development, DataCandy introduces a refreshed brand, showcasing a new logo and visual identity. Additionally, DataCandy is proud to unveil the rename …

TORONTO, ON–Avion Rewards, Canada’s largest proprietary loyalty program, has launched expanded benefits for its newest membership level, Avion Select, free for all Canadians to join regardless of where they bank. Avion Select members can experience a wide breadth of program features, including up to 40 percent cash back deals, offers …

CALGARY, AB and TORONTO, ON–Canadian Tire and Petro-Canada, a Suncor Energy business revealed the details of their recently-launched Triangle Rewards® and Petro-PointsTM loyalty partnership. Together, the programs are providing more value and convenience to millions of loyalty members at more than 1,800 Canadian Tire Gas+ (“Gas+”) and Petro-Canada locations across …

By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …

TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …

By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …