Flipping your AI on-switch
By Paul Roehrig Marketing is at the front line of the AI revolution (surprise!) Marketers know artificial intelligence (AI) and digital technologies are impacting their work. The list of responsibilities is longer. The budgets are tighter. The opportunities are growing (but so are the risks). You have …
How will AI and Machine Learning impact direct marketing?
By Nick Sleeth From everything we hear and read today, it sounds like and artificial intelligence (AI) and machine learning (ML) are going to make data more insightful and actionable. But the reality is that AI and ML are very complex and expensive technologies to leverage, if you include all …