By Brendan Read
Canada’s Marketing Hall of Legends (CMHOL), which is one of Canada’s most respected and renowned industry awards, is back and rebooted after a two-year hiatus.
The CMHOL, run by the Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, will be announcing this year’s Legend Award winners March 24. They will then be formally recognized and honoured by AMA Toronto April 29 at a CMHOL dinner event.
The awards honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. It spotlights the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a lifetime of achievements. CMHOL has inducted 83 Canadian luminaries since its founding in 2004.
Winners will be selected by a jury comprised of current Canadian marketing leaders, media, academics and past winners. The 2020 CMHOL Jury Committee, chaired by 2014 Inductee David Kincaid, founder and managing partner, Level5 Strategy, will review and screen the candidates for eligibility.
The annual CMHOL event was paused in 2018 to allow AMA Toronto to refresh and expand the property to better serve the marketing community. AMA Toronto is also expanding its recognition of inductees through its Legendary Leadership Event Series in 2020. Each event in the series will explore the stories, achievements, influence and learnings of a different Marketing Legend and engage the marketing community in thoughtful conversation about industry and social trends and innovations.
“Canada’s Marketing Hall of Legends honours our industry’s most outstanding visionaries, enablers, builders and mentors who’ve had tremendous impact on the field of marketing throughout their careers,” said Michelle Flynn, president of AMA Toronto. “Through recognizing and celebrating our industry’s most influential leaders, the CMHOL helps our community share knowledge, promote business excellence within the profession, and inspire future marketing legends.”
“To be inducted into Canada’s Marketing Hall of Legends, a candidate must be shown to have dedicated their career to the pursuit of excellence in the field of marketing and to have influenced the Canadian or global marketplace through their ideas and contributions,” added Jacob Kessler, co-vice president, Canada’s Marketing Hall of Legends. “The Legend Award honours a body of work and a lifetime of achievements in marketing, including contributions that have made our community a better place.”
For more information visit Canada’s Marketing Hall of Legends (www.amamarketinghalloflegends.ca) and AMA Toronto (www.ama-toronto.com).