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Sweet Canada stamps serve up traditional Canadian desserts OTTAWA–Here’s a tasty fact: traditional Canadian desserts offer more than a scrumptious end to a meal. Behind many sweet treats is lore about Canada’s history, such as a pie made from the berries that once helped Indigenous communities survive long prairie winters …

MKTG Canada, part of the Dentsu Aegis Network, delivers sponsorship consulting and live branded experiences across the world of sports, entertainment, arts and cause TORONTO–MKTG Canada is pleased to announce the appointment of Michael Beckerman as President and CEO of MKTG Canada effective May 1, 2019. Michael brings more than …

Providing partners with the tools, training, and support needed to create critical long-term value, boost growth, and increase revenue NexJ Systems Inc., the pioneer of Intelligent Customer Management (ICM) for the financial services industry, announces the launch of its partner program. NexJ is inviting financial services-specific consulting and solutions partners …

RBC launches two Canadian-first digital solutions through industry leading mobile app TORONTO–RBC is the first Canadian bank to introduce two new value-added features through the RBC Mobile app, making the everyday banking experience even better for clients. RBC customers can now add a new bill payee by taking a photo …

World’s first cross-media measurement tool for informing a brand’s overall marketing effectiveness TORONTO–Now in market is Mass Minority’s Brand Attraction Monitor (BAM), a first-of-its-kind technology that was created to help brands understand the full impact of campaign’ effectiveness across a brand’s whole ecosystem in near real time. With this information, …

LivePerson helps McDonald’s Canada launch conversational commerce on Google Assistant LivePerson conversational commerce solutions is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first …

MONTREAL–Air Canada today launched an expansive multi-media advertising campaign to showcase for customers the industry leading attributes and benefits of its award-winning, North America Business Class service and its commitment to customer service excellence. The campaign is set to run until June 2, including a three-week television component starting today …

First-of-its-kind partnership brings one-hour delivery to busy Staples customers across Toronto Staples Canada continues its commitment to become The Working and Learning Company by partnering with Instacart, a North American leader in online groceries, on a pilot to offer same-day delivery to customers in select locations in the Greater Toronto …

“Imagine if every Canadian was rewarded for every ad they saw online.” BRAMPTON–Loblaw Companies announced the trial launch of a new service that harnesses the power of its PC Optimum loyalty program to provide customers with more relevant advertising and reward them for the simple act of seeing those ads …

RBC’s leadership in the loyalty space continues with the launch of Pay Bills with Points TORONTO–Making the redemption experience even more rewarding, RBC’s Pay Bills with Points allows clients to use their RBC Rewards points to cover everyday expenses like phone, internet, utility bills and more. A first for any …