Benefitting from music: ethically and legally
By Andrew Berthoff I have worked in marketing and communications for 25 years. And if there is one constant with all the changes, like the rise of the Internet, social media and smartphones, it is the powerful punch that music brings to brands. Whether music is used in a traditional …
IKEA Canada launches $5 Click & Collect, enhances service offer nationwide
Home furnishings retailer grows service offer to make the shopping experience more affordable, convenient and sustainable IKEA Canada introduces more affordable and flexible services to meet the needs of time-crunched customers, including a new lower price for Click & Collect. Whether purchasing a single item or an entire kitchen, customers …
A new way to manage consent and privacy
By Isabella De Michelis di Slonghello The European General Data Protection Regulation (GDPR), which came into force in May 2018, has imposed a whole new framework for companies using personal data. Companies, in response, have started putting in motion IT strategies that protect their businesses from regulatory risks. Because the …
Analytics in an age of disruption
By Richard Boire Disruption seems to be the only constant in our vastly changing world. Increased digital interconnection and tremendous capabilities in processing huge volumes of data at ever-increasing velocities are now the norm for many businesses. These increased technological capabilities have resulted in the emergence of artificial intelligence (AI) …
AI: Interview with Gary Saarenvirta
By Stephen Shaw Businesses are “drowning in data but starving for insight”. But relief is on the way in the form of artificial intelligence (AI). The ability to skip right to the answers without even forming the questions will be the salvation of marketers. With AI, the analytical load shifts …
The 7 operational impacts of AI and CX
By Mike Aoki With all the buzz regarding artificial intelligence (AI) and customer experience (CX) in the contact centre world, it is important to note some of the real-life successes and challenges presented by these trends. To explore and understand them here are the seven impacts of AI and CX …
Innovatons and Dangers
By Debbie Major It almost goes without saying that when there are innovations there are, alas, growing dangers. It is not coincidental, then, that two top trends for 2019 focus on creating retail experiences and on stepped-up security and privacy. Experiential shopping The essence, in theory, of this marketing innovation …
Attracting Different Consumers
By Vito De Filippis The rise of discount brokerages, direct banks and the emergence of robo-advisors has fragmented the financial services industry. To protect their market share, firms that were once devoted to providing face-to-face client advice, or advice seekers, have established new divisions to serve self-directed investors. This two-pronged …
Direct Mail in the Summer? Yes. Yes. Yes.
By Kristi Kanitz Summer tends to be a time that everyone slows down and takes time off. This is true for businesses as well. With employees taking vacations and sales dipping, many businesses question the need for summertime advertising. So, should a business spend the time and money to advertise …
Turn map markers into marketing success
By Greg Brown Accurate address data is imperative to running a business. Without it, you can’t ensure timely deliveries, can’t bill and get invoices paid and can’t stay in touch with customers. However, did you know address data can also be used to deliver great insight so you can market …