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MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

TORONTO, ON– EQ Bank launched its Business Banking platform, built to give Canadian small businesses an edge in how they manage their money. The nationwide2 launch, which includes the high-interest Business Account and Business GICs, delivers rewarding digital solutions to help business owners save time, earn more and stay focused …

Environics connects NIQ Precision Areas, Geo Audience, and Geo Lift data to its marketing analytics, activation and measurement suite bringing unmatched local targeting and campaign lift analysis for CPG manufacturers and retailers TORONTO, ON–Environics Analytics announced an expanded collaboration with NIQ, a global leader in consumer intelligence. The new agreement …

by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …

By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …

TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …

New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce that it has filed three new non-provisional utility patent applications that further strengthen the Company’s growing intellectual property portfolio …

WINNIPEG, MB–Pollard Banknote Limited showcased its latest range of products and services spanning three pillars of lottery success—Outstanding Games, Retail Excellence, and Digital Innovation—at the 2025 North American Association of State and Provincial Lotteries (“NASPL”) annual conference and trade show, being held in Niagara Falls, Ontario, September 8–11, 2025. As …

TORONTO, ON–Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $49.1 million for August 2025. Cineplex is seeing continued audience demand for international content, supported by strategic, personalized marketing which is directly connecting communities to culturally relevant content. Chal Mera Putt 4 delivered exceptional results, with Cineplex …

150,000 in prizes available to help Canadian small businesses strengthen their local impact TORONTO, ON–Purolator has opened nominations for the 2025 True North Small Business Grant Contest, with this year’s contest offering its largest-ever funding to support Canadian small businesses. The grant helps small businesses scale by improving operations, accessing …