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TORONTO, ON–Experienced marketer Tania Leil O’Brien has joined Environics Analytics (EA) as Chief Marketing Officer (CMO). Based in Toronto, Canada, Tania is the newest member of the Environics Analytics leadership team. “EA is growing rapidly; adding managed services like marketing activation, clean room and campaign effectiveness measurement to our widely …

Aim to simplify digital transformations, enhance customer experience across North America TORONTO, ON–Award-winning creative marketing agency, Skylar Media and cutting-edge digital consulting agency, Idea Notion announced a formal strategic partnership to simplify full digital transformations and enhance customer experiences across North America. The partnership will offer a comprehensive solution to …

Renewed mandate puts enhanced focus on first-party data, making Zenith a best-in-class steward ensuring Canadian brands have global access to the right insights TORONTO, ON–Publicis Media unveiled a new mandate for its long-time marquee media agency Zenith to launch the next generation of creative consulting, positioning it as a leader …

61 percent of Consumers Indicated that Information Being Provided Through the Wrong Communication Channel Leads to Frustration with a Company NEW YORK, NY–Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, announced the results of a global survey that uncovers consumer and business …

Designed by AIR MILES INCENTIVES, app gives eligible Shopify merchants a new tool to grow their e-commerce business while rewarding AIR MILES collectors TORONTO, ON–The AIR MILES Reward Program is proud to support the launch of the AIR MILES INCENTIVES Shopify App, managed by RMG Loyalty. Providing a competitive advantage …

Multi-year partnership means Aeroplan members earn points with Uber and Uber Eats, bonus points for new Uber customers MONTREAL, QC–Aeroplan has expanded its loyalty partnership with Uber Canada, giving Aeroplan members in Canada the opportunity to earn points on Uber Eats and Uber Rides purchases when they link their accounts. Aeroplan members based in …

Kepler Acquisitionto Help Clients Fully Leverage Google Marketing Platform OTTAWA, ON–Analytics and measurement pioneer Napkyn Analytics is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal unites two of the most data-driven firms in …

Rewards program welcomes new partners, more ways to earn and redeem points through one simplified offering TORONTO, ON–Scotiabank and Cineplex launched Scene+TM, an evolved loyalty program with the foundation of SCENE and Scotia Rewards. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition …

MONTREAL, QC–Desjardins is proud to present a new version of their There’s a difference recruitment campaign aimed at revealing their unique employer characteristics. This initiative is a way of reaching a vast audience and creating strong ties with potential candidates, all while increasing engagement. During this period marked by a …

The package pickup network empowers Canadian businesses via access to Amazon’s customer base and technology to help bring additional foot traffic in-store TORONTO, ON–Amazon announced the launch of Amazon Counter in Canada, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages …