PRESS RELEASE: Toronto, ON — The Movember Foundation is proud to announce it is the first charity to be recognized as a cult brand by The Gathering, a summit where coveted brands are honoured for their innovative marketing and consumer loyalty achievements. Other 2016 honorees include Converse, VICE, Lululemon, Airbnb, Molson Canadian, Carhartt, theChive and Maple Leaf Sports Entertainment. The 2016 awards will take place this Thursday, February 4th in Banff, Alberta.

“We’re honoured to be the first charity to receive cult status, and in the company of such remarkable brands,” said Adam Garone, CEO and co-founder, Movember Foundation. “When we started Movember we didn’t know where the moustache would take us. Thanks to our passionate community we’ve built a global following that’s exceeded our expectations, and most importantly helped millions of men live happier and healthier lives.”

Since its inception in 2003, Movember has redefined the charitable space, bringing fundraising online and using social media as the primary way of inspiring men and women from around the world to show their support for men’s health. Innovation is an integral part of Movember’s culture and it is infused in all facets of the organization, from fundraising to investment strategy.

In 2015, Movember launched a mobile game app, Run Mo Run, to help raise funds and awareness in a new medium. Movember also launched its Social Innovators Challenge in 2015, encouraging Canadians to propose innovative, out of the box ideas that could lead to products or services that increase levels of social connections for men

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The Movember Foundation has dramatically changed the way men’s health researchers are working together. By fostering and facilitating national and global collaboration, the foundation invests in world-class research and health service interventions that are working hard to make sure men around the world live happier, healthier and longer lives. To date millions of men and women have joined the movement raising over $750 million, and funding over 1,000 projects through impact investments, focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

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