MONTREAL, QC–Heyday has launched its self-serve Sales & Support Chat application on the Shopify App Store. It is a code-free starter version of Heyday’s full suite of features, built to help merchants sell and support their customers online. It includes an artificial intelligence (AI)-powered Product Search for customers to browse and buy products via chat, plus pre-embedded automations for order tracking and responses to FAQs. Heyday is also an official partner of Shopify Ping, Shopify’s free messaging app.

“Customers expect to talk to a brand instantly today,” said Ellen Dunne, senior product lead at Shopify. “Heyday brings automation and AI into the mix for solopreneurs so they can provide immediate, relevant responses to customers. This next generation of chat helps small merchants level-up their sales game, increase conversions, and improve customer service in a cost-effective way.”

Heyday recently launched the FAQ Automation tool that allows retailers to automate responses to repetitive questions. The self-serve version of FAQ Automation was planned in time for retail’s busiest season – and given the sudden store closures across the country – automating responses to incoming questions around order tracking, delivery and in-store policies via online chat is critical for a smooth customer experience.

“We know each merchant is unique, and they receive a wide variety of questions,” said Christine Dupuis, vice president of product and growth at Heyday. “With FAQ Automation, and our ability to understand thousands of retail-specific intents, merchants can select from dozens of topics to integrate with Heyday’s AI chatbot, effectively answering common inquiries at scale, without burdening their support teams.”

“Working in tandem with a fellow Canadian company to provide greater access to advanced AI chat capabilities for merchants everywhere is ideal for Shopify,” said Marie-Claude Leveille, senior technology partner manager at Shopify. “We have the same ethos when it comes to providing tools and solutions to help retailers thrive and grow, from solopreneurs to enterprise-level brands.”

Heyday’s solutions are having meaningful business impacts. Canadian Shopify Plus store, Popeye’s Supplements, saw significant results from implementing Heyday’s AI-powered FAQ Automation and Product Search at the outset of the first lockdown in March.

“Thanks to Heyday, we’ve saved at least 50 percent in customer service costs, and my team can focus on high-value projects and customers,” said Philippe-Antoine Defoy, general manager and owner at Popeye’s Supplements in Quebec.

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