OTTAWA, ON–Giant Tiger Stores Limited has expanded its popular GT VIP loyalty program to the Atlantic and Quebec markets. The program, which utilizes the Giant Tiger app, continues to support the discount retailer’s commitment to the complete multichannel customer experience that it said promises Canadian families’ fun, smart savings in a way that’s easy and convenient.

“We are delighted to announce the expansion of our loyalty program to the east coast and Quebec markets,” said Cindy-Lynn Steele, senior vice president, Corporate Strategy & Marketing, Giant Tiger Stores Limited. “We successfully launched to Ontario last fall and after seeing the exciting level of engagement, we are eager to offer this program to even more Canadian customers.”

“Much like the launch in Ontario, we have chosen to launch in a rolled-out approach to ensure that customers have the best possible experience,” she added. “We anticipate this program will be well received and we look forward to serving these communities with more savings every day.”

Available on both Android and iOS devices, the Giant Tiger app is free and easy to download. Once customers login, they can search their GT VIP deals, browse the weekly flyers and shop online at

At the stores customers can simply scan the “stripes” barcode or provide their phone numbers to activate the deals at checkout. New deals are loaded every Wednesday with discounts on groceries, fashion and home essentials. These deals are in addition to the Giant Tiger flyers.

GT VIP members also receive member-only perks, including exclusive contests and sweepstakes, as well as partnership benefits such as restaurant and sporting events savings.

“GT VIP provides Giant Tiger an effective way to connect with our customers and engage with them both digitally and in-store,” said Paul Wood, president and COO, Giant Tiger Stores Limited. “Providing expanded savings opportunities through our loyalty rewards program will help our current and future customers make Giant Tiger their retailer of choice and allow us to provide them more value every day.”

Previous post

Verint, Adobe supports personalized customer journeys

Next post

Research reveals significance of professional designation for marketers

Direct Marketing

Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.