MELVILLE, NY —Marketers and customer experience (CX) practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive.

To that end, Verint and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud, along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel and improve business outcomes.

By combining the power of the Verint and Adobe platforms, organizations can leverage CX data seamlessly to automate the process of predicting and acting on experience drivers that are key to anticipating and meeting customer needs. Companies can automate and act on real-time insights across every level of the organization to drive meaningful outcomes, prioritizing improvements based on desired impacts.

“Verint and Adobe are natural partners in CX,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “As companies look to further combine behavioural and attitudinal data for deeper visitor insights, we are pleased to offer our joint customers more robust, cross-channel voice of customer (VoC) feedback through our integrations and to empower them to drive an exceptional experience every time.”

“Our commitment to help companies predict and act on critical experience drivers and link CX improvements to business outcomes is behind everything we do,” said John Bourne, senior vice president, global channels and alliances at Verint. “We want the integrations with Adobe Experience Cloud to be as actionable as possible, driving a deeper understanding of the intersection of customer attitudes and behaviours and how they can drive experiences that build loyalty.”

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