BOCA RATON, FL–Cendyn plans to be releasing Starling, the company’s next-generation customer data platform (CDP). Available to purchase in Q1 2021 and aimed at the hospitality industry, Starling unites, transforms, cleanses and enriches millions of data points from all of a company’s technology solutions, giving them the ability to take control of their data and keep guests at the heart of what they do.
Building on Cendyn’s extensive library of existing data integrations, Starling’s open APIs are flexible and agile, so that its customers can easily connect any data source into the platform. Data portability ensures they can use Starling data anywhere they need it, across their entire enterprise.
With every action taken, customers have a detailed history of each data point throughout its lifetime. Cendyn’s software solutions drive sales, marketing and revenue performance. Starling’s comprehensive audit trails provide a detailed account of data changes, thereby enabling adherence to global privacy regulations.
“We are incredibly excited to bring this transformational platform to the hospitality industry,” said Tim Sullivan, president and CEO of Cendyn. “As we continue to execute on our vision to personalize and optimize every touchpoint on the guest journey through data intelligence and automation, Starling CDP becomes the foundation of that vision, unlocking incredible value for our customers, partners, and the entire industry.”