Engagement & Analytics

Toronto communications agency launches new division to facilitate the relationship between brands and influencers Shine, a Toronto-based communications agency has launched their newest venture—Shine Influencers. A talent management agency for social influencers, Shine will represent a powerful cross-section of North American social superstars. Connecting brands to their consumers, Shine will …

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What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are increasingly being leveraged by B2B organizations to generate awareness and preference. Typically delivered via a purpose-designed platform, …

Aeroplan, Canada’s premier coalition loyalty program, has launched a new national integrated mass media campaign, bringing to life its new brand positioning—the result of a thorough process that began with extensive consumer research. Created by Cossette for Aeroplan, the campaign is based on the notion of Aeroplan as a trusted …

App developer and tech startup Zonetail Inc. (Zonetail) is proud to announce that it has raised $2.3 million CDN in Series A financing through private investors. The round of financing will help further develop its “anchored local” white-label hotel app, and grow its market and revenue. Zonetail is the world’s …

The Data Exchange Economy: Consumers willing to share personal data for a fair return But global report from Aimia shows businesses worldwide are failing to deliver on this exchange Eight in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands.  Yet businesses …

By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …

It is always interesting to hear how CMOs from different sectors, and even other countries, are dealing with the new marketing realities of evolving customer demands, continuous technology innovations, and the ever increasing sources of information on the customer – data is now available from every consumer touch point. These …