Why marketers should support the 2016 Census

Beginning this week, Canadians are being asked to complete the 2016 Census. And this census brings good news for businesses, consumers and citizens alike. You may recall that the mandatory long-form census was replaced by a voluntary survey for the 2011 Census. This move resulted in a non-response bias that …

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STARS: Soaring to new heights with direct mail

When critically ill and injured patients in Western Canada need emergency care and transport to a hospital, many turn to STARS—the Shock Trauma Air Rescue Society. Operating a fleet of 11 helicopters, STARS has flown more than 30,000 missions in Alberta, Saskatchewan and Manitoba since its founding in 1985. With …

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RealityMine, Ipsos unveil data from TouchPoints Canada 2015

Study shows Canadian half-hourly media consumption including social media, search, Netflix, Apps and gaming PRESS RELEASE: Toronto, ON — RealityMine, a leading global provider of mobile market research technologies and consumer analytics, in partnership with Ipsos Corp. MediaCT, today shared data from Touchpoints Canada 2015 – the most comprehensive analysis of …

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Marketing’s mobile shift

Marketing planning becomes challenging as the mobile landscape is always shifting. The ways in which consumers behave and consume media has changed. Today’s consumers use multiple devices throughout the day to research, connect and shop. To add to the complexity, today’s hyper-connected consumer often uses multiple devices at once! Marketers …

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Would you click through? Advice for capturing dwindling attention spans

  Time’s up, marketers! We all know the attention span of consumers today is shorter than ever, and according to a study from Microsoft last year, even a goldfish can focus longer than the average multi-screen user. That Vine even exists—and is thriving—is further testament to this trend. Here, consumers …

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Customer experience is a key differentiator for competitive businesses

  To win customer loyalty today, you must provide a compelling customer experience that merges the physical and digital worlds. Why is it important? Multichannel customers spend three to four times more than single-channel customers. But many companies have not dramatically changed their business processes and technologies to adjust to …

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CRM is much more than software

50% failure rate acknowledges something is VERY wrong There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like Salesforce, Microsoft Dynamics and NetSuite all promise great riches for their customers after heavy IT investments, training and database deployments. …

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Joining the conversation

In this age of uninhibited self expression, when almost everyone has something to say or share, marketing must modernize its communication model to have any chance of joining the conversation   Forty thousand years ago, when our early ancestors drew pictures of the world around them on cave walls they …

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Making loyalty personal

How many times have you perused the same loyalty rewards catalogue online, weighing the option of this toaster, that bracelet, those golf clubs—only to tell yourself that if you wait just a little longer you’ll have more reward points and can choose from the next tier of rewards? Those days …

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Developing a thoughtful and realistic next-best-action strategy

Why knowing your customer starts with analytics and a well articulated next-best action strategy   In a world of increasingly high consumer expectations, customers want to be known as individuals with distinct preferences, not just a member of a segment. The digital world is challenging marketers to consistently understand and …

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