Native Ads Inc. announces $4M in funding to develop its premium native advertising platform
PRESS RELEASE: VANCOUVER — Native advertising startup Native Ads Inc. today announced $4M in funding from a number of investors, including Beijing Genuine Network Media Technology Ltd. The funding is earmarked to further develop Titan, a platform that enables companies to automate, manage, and promote their sponsored native content campaigns. “Titan allows …
Global adspend to accelerate in 2016 despite economic headwinds
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia’s new Advertising Expenditure Forecasts, published today. Global advertising expenditure will total US$579bn in 2016, and will exceed US$600bn in 2017, reaching US$603bn by the end of the year. The global economy faces …