Direct Marketing

TORONTO — HPE Canada is now using the InPost Lockers 24/7 automated-parcel machine network to provide more timely and efficient delivery of parts to HPE field engineers. The service introduced in cooperation with UPS provides HPE the option to deliver replacement parts directly to one of 150 convenient InPost pick-up locations …

#VancouverGetsIt Piggy Bank Event Awarded Best PR Stunt SURREY, BC– A year after Coast Capital Savings made waves with its successful #VancouverGetsIt stunt, involving piggy banks full of money handed out to unsuspecting morning commuters, the credit union has been awarded the Achievement in Marketing Excellence (AIME) Award by the …

Service offers ‘most consumer-centric approach’: judges OTTAWA – Canada Post’s efforts to innovate and offer online shoppers greater convenience have been recognized with a prestigious global award. FlexDeliveryTM, the service that allows customers to direct the items they order online to any post office they choose, won the Delivery on …

ROCHESTER, NY – Today, Kodak and PerfectPattern announced a strategic partnership to provide advanced workflow capabilities for commercial and packaging customers. The companies will collaborate to deliver unique workflow functionality focused on productivity that will improve efficiency and streamline operations for KODAK PRINERGY Workflow customers. These workflow tools will prove …

TORONTO — Cadillac Fairview (CF) is amplifying its digital platforms with new service enhancements and first-to-market technology, reinforcing its commitment to providing best-in-class retail offerings. In Ontario, CF Fairview Mall is implementing indoor positioning and turn-by-turn navigation, the first time offered at any Canadian shopping centre. Consumers nationwide will be treated to …

TORONTO — Cossette is proud to announce the launch of Cossette Health, a new practice focusing on the healthcare sector. Cossette Health will deliver on three pillars of service to the healthcare industry: an integrated communications practice within Cossette; an accelerator for innovation with client partners; and a startup incubator, building …

Company generates significant industry buzz at largest print show on earth ROCHESTER, NY — Kodak today declared drupa 2016 a resounding success, having reached its sales target on day 7 and 181% of target on the final day of the show. Tens of thousands of visitors, prospects and customers from around …

Marketing executive brings over 25 years’ experience within Fortune 100 and startup technology companies  Toronto: SAS, the leader in analytics, today announced it has appointed Andrew Dixon as Vice President Marketing of SAS Canada and Latin America.  The former Microsoft Canada Head of Marketing is well positioned to support the pioneering …

Agency becomes FCB network’s data-first creative group Toronto and Montréal – Following last week’s announcement of a new leadership team at Rivet, FCB Canada is continuing to evolve and grow the network’s data-driven creative agency. Toronto-based Rivet is rebranding as FCB/SIX and will be expanding to Montréal, opening a second …

The higher cost of goods is weighing heavily on the minds of Canadians, leading consumers to practice conservative spending. New research from Mintel reveals that food-related categories such as groceries and foodservice consumed the majority of Canadians’ dollars in 2015 due to a focus on essentials spending, as well as …