Acceptance makes good small business sense

OPERATIONS & LOGISTICS | Acceptance makes good small business sense Large majority of Canadian merchants accepting credit cards say benefits outweigh costs By Kevin Gonyea The Canadian economy is built on a foundation of small businesses, and contrary to some suggestions, small business owners and operators who accept credit cards do …

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Loyalty to go

ENGAGEMENT & ANALYTICS | Loyalty to go Image: headshot Why mobile is the next frontier for loyalty programs By Mohammed Ghalayini, CEO Ovahi Inc. Customer behaviours have evolved at a pace that matches the speed and frequency of smartphone model releases.  The majority of Canadians own smartphones and have become addicted …

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Customer Loyalty Data Efforts

ENGAGEMENT & ANALYTICS | Customer Loyalty Data Efforts Despite changes in technology, market forces and consumer behaviour, there is always one place to center data efforts where there is reasonable expectation of success — and that is on customer loyalty By Amy Bostock In August of 2012, the New York Times …

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Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy

ENGAGEMENT & ANALYTICS | Mobile is the key to reaching loyalty marketing’s pinnacle – customer advocacy Images: james headshot.jpg By James Christensen The meteoric rise of smart phone usage by consumers has expanded the reach of brands and their efforts to engage customers. At the same time, Loyalty programs that started …

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Getting with the program

COVER STORY | Getting with the program Customer loyalty in the digital age By Jennifer Lee Think loyalty programs are dead? Think again.  Consider that there are currently more loyalty memberships in the United States than there are people in China and India put together. North American wallets are bursting at …

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Case study: Air Miles for Social Change

TARGETING & ACQUISITION |  Case study: Air Miles for Social Change Pilot YMCA program shows loyalty incentives are a significant driver to motivate Canadians to exercise Background People are ready to make healthier and more sustainable choices, all they need is a smarter incentive. That’s why LoyaltyOne created AIR MILES® for …

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Case study: Square & Westside Church

FUNDRAISING SUPPLEMENT | Case study: Square & Westside Church Innovative tech tools connecting Canadians Every year millions of Canadians donate to charitable and nonprofit organizations accounting for an average of 8.1% of Canada’s total GDP. While these organizations fundraise in various ways, nearly all of them rely heavily on individual donations …

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More than just a deposit: donations processing, a strategy in itself

FUNDRAISING SUPPLEMENT | More than just a deposit: donations processing, a strategy in itself  Processing donations is no longer a simple process. Or perhaps, more accurately put, if an organization wants to maximize the recruitment of new donors and the retention of current donors, it shouldn’t be. By Patrick Durbano The …

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Case study: Interactive Intelligence

FUNDRAISING SUPPLEMENT | Case study: Interactive Intelligence Interactive Intelligence campaign efforts help donate more than 500 goats to impoverished communities Interactive Intelligence Group Inc.in partnership with Oxfam, has helped donate 524 goats to impoverished communities worldwide diabetic that has a risk for MCV from 2 to 4 times mayperipheral dramatic increase ’the …

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Did CASL just tip the balance in favour of direct mail?

FUNDRAISING SUPPLEMENT | Did CASL just tip the balance in favour of direct mail? By Steve Falk It’s still early days, but there’s indication that Canada’s New Anti-Spam Law (CASL) will be good news for the direct mail business mellitus, subject to annual onemust – 23. SINPE/GASAPE (2002) Guidelines SINPE to …

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