Aimia Realigns Board with New Strategic Direction
New, highly qualified independent director nominated; significant reduction in Board size as part of ongoing Board renewal Loyalty and travel-focused consolidator Aimia Inc. intends to file and mail in the coming days its management information circular in connection with the upcoming Annual General Meeting of Shareholders to be held on …
Indigo Changes Three Top Executives
Kirsten Chapman as President, Gil Dennis as Chief Operating Officer, and Nathan Williams, Founder of Kinfolk, as Chief Creative Officer Indigo Books & Music Inc., the world’s first cultural department store for booklovers, is pleased to announce the promotions of Kirsten Chapman to President and Gil Dennis to Chief Operating …
AIR MILES, LCBO Expand Partnership into Cash Rewards
Collectors can now use Cash Miles for LCBO eVouchers and get rewarded directly from their mobile device TORONTO–The AIR MILES Reward Program and the LCBO announce today a partnership expansion that provides Collectors the ability to use AIR MILES Cash Miles towards the purchase of LCBO eVouchers for instant use …
CMA Guide Addresses Privacy Commissioner Findings
TORONTO–The Canadian Marketing Association (CMA) today made public the CMA Guide to Transparency for Consumers, noting that measures outlined in the Guide enable organizations to effectively address findings in the survey released last week by the Office of the Privacy Commissioner (OPC) “There has been a high level of interest …
Why Aren’t People Mentoring Anymore?
By John Wiltshire There was once a time when mentorship was the norm. According to the Association for Talent Development (ATD), formerly the American Society for Training & Development, 75% of executives said that mentorship has been critical to their career development1. Over the last several years though, companies have …
Refreshing Your Customer Communications
By Mike Sullivan As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results are an integral part of determining goals for upcoming campaigns. Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the customer experience …
Preparing for the Recurring Customer
By Martin Schneider In my last piece for DM Magazine I outlined “Why CRM matters more than ever” (July/August 2018 issue). And if anything, the need for modern and intelligent customer relationship management (CRM) solutions for all types of businesses has only grown more necessary. This is because the technical …
CMA: B2B Experts Discuss Challenges, Solutions
By Janine Allen For business-to-business (B2B) marketers challenged with leading their organizations through the advancements of modern marketing, it can be overwhelming to connect the dots between technological possibilities and strategic and actionable ideas. To help navigate through these complexities, the Canadian Marketing Association (CMA) hosted a highly anticipated CMAb2b …
Research That Doesn’t Sit On The Shelf
Using consumer insights to market shopping centres By Emily Anderson Think back to the shopping centres you experienced as a kid. Chances are those centres look much different today. Storefronts have changed, the video arcades have vanished, and clean, bright modern walkways have replaced the dark earth-tone hallways. Today, stores …
Interview: Experience Thinking
Experience thinking: Interview with Tedde van Gelderen, Akendi By Stephen Shaw Over the past decade, design thinking has steadily grown in popularity as a catalyst for innovation. Before people started living digital lives, design was largely a back-office function, answering to product management, engineering or marketing. But with the pressure on …