MEC, Canadian Tire & other top brands use corporate responsibility to build emotional connections

Evolution of corporate responsibility creates new expectations for companies’ impact on society Canadian companies that live their brand purpose every day are few and far between, but the ones that do are earning stellar reputations for corporate responsibility (CR), according to a new survey from the Reputation Institute, in partnership …

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Leon’s Furniture Expands eCommerce Strategy

Plans future enhancements to customers’ online shopping experience with a suite of dedicated apps Canada’s largest furniture and appliances retailer, Leon’s Furniture is embarking on a major undertaking to elevate its e-commerce business and enhance the customer online shopping experience. The Company announced today it has selected Shopify, a global …

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Fighting Mobile Ad Fraud, Kochava Releases Campaign Traffic Insights Report

Index ranks media partners based on the completeness of data sent, fraud, quality, and strength of correlation between clicks and installs Kochava Inc., which provides measurement and attribution for mobile and connected devices, today announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as …

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MDC promotes Linder to global CMO

Ryan Linder to lead MDC’s growth strategy TORONTO—-MDC Partners Inc. announced Ryan Linder has been promoted to Executive Vice President, Global Chief Marketing Officer, effective immediately. Linder, charged with overseeing marketing and business development across the MDC Partners network, takes on the expanded role as part of an intensified global …

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Aeroplan renews partnership with luxury hotel group

Renews partnership with Le Club AccorHotels, including Fairmont, Swissôtels Aeroplan announced renewal of a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. …

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Why Midsized Enterprises Need A Chief Data Officer

Io-Tahoe campaigns for Chief Data Officer (CDO) to lead data-driven business agenda, recommends adoption of Gartner’s “Infonomics model” through measuring, managing, and monetizing data Io-Tahoe, a pioneer in AI-driven data discovery and catalog products today announced that it is offering a complimentary copy of Gartner’s recent report on “Why Midsize Enterprises …

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Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab

TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …

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Real Canadian Superstore Launches Same-Day Grocery Delivery Service with Instacart in Winnipeg

Winnipeg Residents Can Now Have Groceries Delivered in as Little as One-Hour Real Canadian Superstore announced today an expansion into Winnipeg to bring home delivery to close to 200,000 households. Winnipeg residents can now order their favorite brands from Real Canadian Superstore and have their groceries and everyday essentials delivered …

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New platform unifies customer data to create personalized, localized and curated experiences

Enhanced platform unifies ecosystem, adds new revenue opportunities by focusing on complete passenger journey Guestlogix, the travel technology company that aspires to deliver better journeys, has introduced new platform features that bring unification to today’s fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an …

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Successful product placement in online mobile games

By Neale Orinick Integrating real life products into free-to-play online mobile games can be mutually beneficial for brands and developers. Case in point is Nordcurrent: a Lithuania-based international publisher and developer of free-to-play and casual games for smartphones and tablets. In late 2017 Nordcurrent formed a partnership with Coca-Cola, placing …

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