What will Amazon do in 2020?
By Jake Schwarzbaum In 2018 Amazon’s net sales reached $232 billion USD with its biggest revenue segment in retail products, according to recent research. As an industry expert in Amazon and Amazon Marketplace, it’s crucial that my company, Velocity Sellers, and I watch every update, change and new regulation Amazon …
Five predictions for the customer experience
By Nali Giliana Customer experience is more important than ever. Marketers have access to incredible amounts of information about their potential customers, but it is how this data is analyzed and put to use that will separate the most successful companies from everyone else. Personalization of messages is nothing new …
Search, retail and privacy trends
By Mick Wilson As digital marketing continues to expand and change, here are several insights into market and technology trends that will become more prevalent in 2020 and beyond. 1. Google Maps will become the ”New Search”. In 2020, more consumer searches will originate from Google Maps. In fact, expect …
Where the subscription economy is going
By Paul Chambers Subscription-based businesses are some of the fastest growing companies today, and for good reason. With ongoing, regular reminders of business value and the customized experience that the subscription economy has become famous for, it’s no wonder that everyone from independent businesses to multi-billion dollar retailers have begun …
Canada 2020 and beyond
What marketers should know about changing demographics By Doug Norris The size and makeup of Canada’s population is continuously changing in response to various demographic trends. Understanding these trends is essential for making decisions, such as where to locate a new facility or how to determine the best mix of …
How to lower staff turnover
By Daniel Skarlicki If you’ve ever worked a job at a retail store, waited tables at a restaurant or answered phones at a call centre, you know the service industry isn’t for the faint of heart. The pay can be low, the managers can be demanding, the hours can be …
Environics Analytics launches VisitorView, an innovative new product for the travel and tourism industry
TORONTO, ON–Environics Analytics today announced the launch of an innovative new product for the travel and tourism market. VisitorView is the latest example of the company’s ability to develop insightful and actionable solutions that help organizations achieve greater success. Designed specifically for the travel and tourism sector, this product leverages …
IBM Launches Advertising Accelerator with Watson
First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement …
Don’t mess up messaging
A light touch is key for successful customer communications By Cliff Bell In theory, digital tools make things easier for people. But that’s not always true in our hyperconnected, app-fatigued and always-on lives. When it comes to technology, there’s a whole lot of friction caused by the mental labour required …
Enabling access
Aging customers, those with disabilities face buying/payments obstacles By Gary E. Barnett In many organizations, the call or contact centre serves as the central hub for customer service, sales and customer engagement. Even today, with the multitude of different communication channels available – including web sites, email, social media, online …