TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st.
Hosted by the ICA, the Canadian Creative Effectiveness Summit lifts the lid on the alchemy of effectiveness. Among the key presentations and features include:

Peter Field
Join ‘the godfather of effectiveness’ Peter Field, as he shares his drivers for truly effective marketing. As well as a very special Canadian announcement.

Effie Grand Prix Live
The Effie Canada 2020 Gold winning agencies and brands present their cases live to the Grand Prix Jury and virtual audience. They’ll share their alchemy of effectiveness to win the ultimate prize; the coveted Grand Effie.

2020 Effie Canada Rankings:
The ICA will also announce the 2020 Effie Canada Rankings: Brand of the Year, Agency of the Year, and Independent Agency of the Year.

Here are the Silver Winners:

Agency, Client, Category
Rethink, Government of Ontario, Positive Change – Social – Non-Profit
john st., Tangerine Bank, Finance & Insurance
UNION Creative, The Canadian Real Estate Association, Sustained Success – Services
Bensimon Byrne, Casey House, Engaged Community
Cossette, McDonald’s (Canada), Corporate Reputation
Rethink, IKEA, Home Furnishings & Appliances
Rethink, A&W, Positive Change – Environmental – Brands
Cossette, McDonald’s (Canada), Restaurants

Previously announced Bronze Winners are:

Agency, Client, Category

Ogilvy & Mather, Heart & Stroke Foundation, Positive Change – Social – Non-Profit

Sid Lee, Maple Leaf Foods, Packaged Food
Ogilvy Canada, Unilever, Packaged Food
Rethink, WestJet, Transportation
Rethink, IKEA Canada, Home Furnishings & Appliances
Rethink, Kraft Heinz, New Product or Service Introduction
john st., Loblaw Companies Ltd., Engaged Community
john st., Loblaw Companies Ltd., Data-Driven
john st., Tangerine Bank, Carpe Diem – Products & Services
john st., TJX (Canada), Seasonal Marketing
McCann Canada, Wendy’s, Restaurants
Bensimon Byrne, White Ribbon, Positive Change – Social – Non-Profit
Cossette, McDonald’s (Canada), Youth Marketing
Cossette, SickKids Foundation, Local Market Success
Mosaic North America, Weston Foods Canada, David vs. Goliath
FCB Canada, Ontario Lottery & Gaming, Government & Institutional
Grey Canada, Gillette, Positive Change – Social – Brands
Mosaic North America, Weston Foods Canada, Brand Experience – Live
For more information, visit The Effie website.
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