GainShare Performance Marketing Launches to Turn Response into Revenue
The agency uniquely combines creative, video and performance integrated marketing services that are multichannel and data-driven CHICAGO, IL–Following a year of rapidly accelerated digital transformation and 15 percent company growth in 2020, Northern Lights Direct, the leading performance marketing agency in North America, has launched as GainShare Performance Marketing. Alongside …
Study: Chat Commerce Drives Higher Revenue, Better CX
Clickatell makes it possible for brands and consumers to engage and transact via mobile chat and digital channels with industry-leading communications commerce platforms and solutions REDWOOD CITY, CA–Companies that deploy chat in commerce see higher revenue growth, stronger customer retention, reduced service costs, and increased marketing effectiveness than companies that …
Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks
MISSISSAUGA, ON–North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic’s clients. Additionally, he will play a …
ICA LAUNCHES CREATIVE POWER LIST
Boosting transparency, celebrating creativity in Canada’s agency sector TORONTO, ON– The ICA is launching a transparent ranking system of agency creativity in Canada based on the awards that matter. Called Creative Power List, the new rankings are designed to help Canada’s agencies focus on the national and international awards that will deliver the greatest …
Understanding Canada’s New Privacy Rules in the Making
By Mairead Matthews and Rob Davidson The federal government introduced Bill C-11 in November as its first major attempt to change Canada’s privacy laws in decades. The proposed Consumer Privacy Protection Act (CPPA) is expected to modernize and, in some cases, toughen privacy and stiffen violation penalties for the digital …
What the Experience Renaissance Means for Your Business
By Gregor Barry With every new year comes new resolutions intended to shape how we will live, work and interact with others — but this isn’t an ordinary year. The ongoing COVID-19 pandemic has upended people’s lives, inspiring unique and rapidly changing consumer attitudes and expectations that brands must satisfy …
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
Brian Solis is the Global Innovation Evangelist for Salesforce and a Renowned Digital Prophet and Author By Stephen Shaw When the pandemic first struck, most businesses were stunned by the severity of the impact. Seeing people storm online for essential goods made them take stock of their digital readiness. Alarmed …
Mining eCommerce Data Gold for Fulfillment
By Kristi Tomasin Over the course of one week in March 2020, Google saw search volume for “curbside pickup” grow by 70 percent. Jean-Philippe Gauthier, Head of Digital Marketing Transformation at Google Canada, knows the value of that famous search bar. It captures a lot of customer intent. In this …
The Future of Order Fulfillment and Delivery: Technology to the Rescue
An Interview with Michael Zahra, CEO, Drone Delivery Canada Michael Zahra is the President, CEO & Board Director of Drone Delivery Canada and was previously President of Staples Business Advantage, President of Yahoo and President of Schlumberger RMS with prior positions at Motorola and Alcatel. Drone Delivery Canada is a …
The Last-Mile Challenge in Canada
By Ryan Ernst and Marty Weintraub It’s time to jumpstart the evolution of the delivery ecosystem Canadian consumer and retail businesses are facing a challenge in their efforts to differentiate themselves and stay competitive in a tough market. It’s no longer enough to compete on price, quality, or even on …