Preserving, Restoring Le Musée de Saint-Boniface Museum in Winnipeg
WINNIPEG, MB–The restoration of Le Musée de Saint-Boniface Museum will help safeguard its structural integrity and preserve its architectural heritage after an investment of $1 million from the federal government. Le Musée de Saint-Boniface Museum showcases the history and culture of Manitoba’s Francophone and Métis communities. As Winnipeg’s oldest building, …
Why RBC Avion Partnership with Canadian Tire is A Game-Changer for Canadian Loyalty Programs
RBC Avion Partners with Canadian Tire: A Game-Changer for Canadian Loyalty Programs By Richard Schenker In an exciting development for the Canadian banking, retail and rewards landscape, RBC Avion has announced a strategic partnership with Canadian Tire, a collaboration that brings together two very influential players in the Canadian market. …
RBC, Canadian Tire Corporation announce strategic loyalty partnership
Loyalty partnership expands rewards, enhancing value for millions of Canadians TORONTO, ON–Royal Bank of Canada and Canadian Tire Corporation have formed a long-term strategic loyalty partnership between Avion Rewards and Triangle Rewards. This collaboration will enhance the value of both programs by linking millions of eligible RBC credit and debit …
Environics Analytics’ ENVISION platform embraces Esri’s ArcGIS Enterprise on Kubernetes for scalable growth
Users of EA’s market intelligence platform benefit from improved system scalability and stability, as well as more rapid releases and upgrades TORONTO — Environics Analytics (EA), Canada’s leading marketing and analytics services company, has implemented Esri’s ArcGIS Enterprise on Kubernetes to help scale its ENVISION platform. Increasing demand for the …
New Schulich Research Reveals How Digital Platforms Build Trust in Times of Crisis
TORONTO, ON – New research from York University’s Schulich School of Business reveals how online platforms can foster trust among strangers during periods of heightened uncertainty, such as the COVID-19 pandemic. The research, titled “Building Bridges in the Digital Age: How Online Platforms Foster Trust During a Crisis”, is slated …
RBC Invests $1 Million in Glenbow to Drive Increased Accessibility
Gift supports efforts to create a more inclusive museum experience CALGARY, AB–Glenbow is delighted to announce a $1 million gift from the RBC Foundation as part of RBC’s new Community Infrastructure Fund. Specifically designated for accessibility, this gift supports Glenbow’s efforts to accommodate and welcome visitors with a wide range …
It’s Time for the Retail Pet Sector to Add More Bite Into Their Customer Loyalty Programs
By Richard Schenker As a former dog owner (our late dog, Koby, pictured), I can attest firsthand that pets are often seen as the epitome of loyalty, offering unconditional love and companionship without asking for anything in return. Whether it’s a dog waiting at the door after a long day …
The QSR Contest Wars Are Heating Up This Winter in Canada
By Richard Schenker A couple of weeks ago, Tim Horton’s, Canada’s iconic coffee chain, announced the latest iteration of Roll Up to Win, which will run from February 24th to March 23rd. Following the brand’s 60th anniversary, during which they brought back a variety of nostalgic baked goods, Tim Horton’s …
It’s high time for the Consumer Packaged Goods Industry to finally, fully embrace Consumer Loyalty Programs
By Richard Schenker The consumer packaged goods (CPG) industry, traditionally known for its vast scale, global reach, and ubiquity in everyday consumers’ lives, has been a late adopter of formal consumer loyalty program strategies. While sectors such as retail, financial services, and travel & hospitality have all operated, marketed, and …
Pet Valu Strengthens Your Rewards Loyalty Program with Addition of Royal Canin
First Canadian retailer to offer Royal Canin in a frequent buyer program MARKHAM, ON–Pet Valu, the leading Canadian specialty retailer of pet food and pet-related supplies, has announced that Royal Canin, one of the most recognized premium pet food brands in Canada, has joined the Company’s popular Your Rewards loyalty …