Blue Rewards, Dollarama Partner to Bring More Everyday Value Through Day-to-Day Spending
Blue Rewards members can earn Blue Points on qualifying purchases made at participating Dollarama locations nationwide with a linked BMO payment card; BMO Blue Rewards credit cardholders can earn 10x the Points at participating Dollarama locations; Members can access exclusive promotional offers on eGift Cards available through Blue Rewards TORONTO, …
Verndale Joins Sitecore Velocity Program to Help Brands Get Value from SitecoreAI Faster
Verndale brings Sitecore expertise and practical AI programs that help marketers move faster, create more relevant content, and deliver more connected customer experiences BOSTON, MA–Verndale announced its participation in Sitecore’s Velocity Program, strengthening its collaboration with Sitecore to help brands get more value from SitecoreAI. SitecoreAI gives marketers a trusted …
New exhibition explores the enduring legacies of the American Civil War in Canada
OTTAWA, ON–Canada stands as a proud and independent power, defined by diverse identities, a federal parliamentary system, and strong institutions. But did you know that many of these foundations were forged in response to a war south of the border? Opened recently at the Canadian War Museum, Close to Conflict …
The AI channel is already here. Most marketing teams just can’t see it yet.
By Michelle Boockoff-Bajdek For most of my career, the website was our most important asset. It’s where we expected the brand relationship to begin in earnest. It’s where campaigns pointed and where journeys unfolded, where we tested messages, optimized conversion paths, measured engagement, and tried to understand what was working. …
Why Data Fragmentation Is Undermining Canadian Brands’ AI Returns
by Erin Lutenski, Head of Marketing, Decentriq Canadian brands invested roughly $11 billion in advertising in 2024, with growth projected to continue through 2026. Much of that spend is going into artificial intelligence (AI)-powered personalization, loyalty program, and campaign optimization. Fewer than 30 per cent of AI leaders say their …
LenzVU Named Top AI-Powered Marketing Automation Platform in Canada 2026
Canadian-built AI platform recognized for unifying CRM, marketing automation, and AI-driven customer engagement TORONTO, ON–LenzVU Inc., a Canadian-built CRM and marketing automation company, today announced that it has been named the Top AI-Powered Marketing Automation Platform in Canada 2026 by MarTech Outlook, a leading publication covering marketing technology innovation across …
Your Data Passed Every Check. It’s Still Lying to You.
by Margarita Savytska Platform migration is sold as a clean slate. New system, better capabilities, fresh start. And the migration itself usually goes fine – records transfer, integrations reconnect, the new platform goes live on schedule. The problems start a few weeks later, when someone notices that conversion rates have …
NIQ, GOcxm Launch Motivations IQ, Helping Brands Decode the “Why” Behind Consumer Behavior
New offering combines NIQ’s trusted shopper and panel data with GOcxm’s behavioral science and AI to uncover the motivations behind purchase, loyalty, and growth TORONTO, ON–GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, and NielsenIQ, a leading consumer intelligence company, announced availability of …
Trust Is Now a Marketing Input
Your Reviews Are AI Source Material, But Do They Actually Say Anything? By Ali de Bold, Founder and CEO, Butterly Before I started ChickAdvisor in 2006, I had a bathroom counter covered in products that didn’t work. Makeup I bought based on packaging or a splashy ad. A pump that …
Yellow.ai Launches Nexus Vox: The First Enterprise Voice AI That Can Clone Any Brand’s Voice and Deploy It Across 500+ Languages in Under a Second
The first enterprise voice AI built as one system, eliminating the multi-vendor complexity, latency tax, and language ceilings that have held enterprise voice automation back for a decade SAN MATEO, CA–Global enterprises answer billions of customer calls a year. Almost all of them run through complex stitched-together architecture. One vendor …