Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design
Jean Pierre Lacroix is the Founder and President of Shikatani Lacroix Design and the author of the “ThinkBlink Manifesto”. By Stephen Shaw Is it better to appeal to a consumer’s head or to the heart? Back in the mid-20th century, during the embryonic …
The Great Paid Media Disconnect
By Steve Oriola Marketers have used AI to make their ads smarter. The pages those ads lead to haven’t kept pace. Paid media has never been more precise. AI can now find the audiences most likely to convert, write and test dozens of creative variations, and shift bids in real …
Trade Publications are Increasingly Important to AI Search Visibility
by Jeff Elliott As AI-powered search draws answers from independent sources across the internet, technical articles, application stories, interviews, and industry reporting published by trade publications may take on an entirely new level of importance. For decades, trade publications and their online platforms have played a prominent role in manufacturing …
Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce
Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce By Stephen Shaw Never before have so many people become as infatuated as quickly and as enthusiastically with an emerging technology as they have with AI. According to one estimate, 66 …
2026 SMCC Sponsorship Marketing Awards Winners Announced
TORONTO, ON–The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2026 Sponsorship Marketing Awards (SMAs) at the awards ceremony held at TIFF Lightbox. The annual awards ceremony honours top tier properties, brands and agencies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections …
CANADA’S GEEKCO OPENS DOOR TO INDIA’S MASSIVE RETAIL MARKET WITH TELLME
MONTRÉAL, QC–Corporation Geekco Technologies Inc. is becoming a partner of the Retailers Association of India (“RAI”) to introduce its TellMe platform to the Indian retail market. India will become TellMe’s first international market, marking a significant step in the Company’s commercialization strategy. The partnership brings together RAI’s nationwide retail network, …
MoEngage Launches New Customer Engagement Platform for Shopify: Revolutionizing User Experience with Real-time Integration
SAN FRANCISCO, BC–MoEngage, the agentic engagement platform trusted by more than 1,350 brands including Loblaws, Poshmark, Nestlé, and Farfetch, announced MoEngage for Shopify, a native integration that unifies a merchant’s Shopify data across 16+ channels including email, SMS, app and web push, WhatsApp, and on-site personalization in real time. Fast-growing Shopify …
Sabio, Gentoro Partner to Advance Agentic AI Across Advertising Operations
Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy TORONTO, ON–Sabio Holdings, a Los Angeles-based creator-led, data-driven and AI-powered AdTech company helping global brands reach, engage and validate (R.E.V.) streaming TV audiences, and Gentoro, an Toronto-based enterprise AI company focused on …
WestJet, Tim Hortons brew up a bold new loyalty partnership in 2027, with a coffee starter
ALGARY, AB– Ready for takeoff! WestJet and Tim Hortons® announced a new partnership that unites two iconic Canadian brands in their mission to enhance the travel and coffee drinking experience in the sky. Starting on November 30, 2026 WestJet guests can enjoy an all-new signature coffee experience onboard with the …
Loyalty Juggernaut Advances Responsible AI with ISO/IEC 42001 Certification
British Standards Institution certifies the AI management system governing GRAVTY®’s pioneering Agentic Systems portfolio PALO ALTO, CA–Global loyalty technology leader Loyalty Juggernaut has achieved ISO/IEC 42001:2023 certification for its Artificial Intelligence Management System, which governs the development, deployment, oversight and continual improvement of AI capabilities within its GRAVTY® platform. The …