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By Hank Frecon It’s estimated that digital advertising grew 12 percent over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance …

By Angela Civitella Seeking the role of leader, no matter how large your team or whether you are starting a new job in a new firm or being promoted from within, is a challenging situation in the best of times. After all, no matter how you look at it from …

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …

Whenever humans communicate there is always a reason, or point. Often the point is unconscious. (Part 3) By Tom Beakbane Educators, in order to make different subjects easier to teach, demarcate ideas in various ways. There are demarcations between disciplines, and ideas placed in the textbooks of different disciplines are …

By Jason Cottrell After over a year of not touching anything — door knobs, items on a store shelf, other people — it’s perhaps no surprise that Amazon is trialing a new, contactless payment method that requires nothing more than the swipe of a hand in front of a sensor. …

By Chris Apostle Will businesses return to offices, post pandemic? That’s a question on everyone’s mind. The flipside to this question in the eCommerce space is will consumers return to brick and mortar stores? No question they will, but how will eCommerce brands and platforms and their agencies, which have …

By Stephen Shaw Coming out of this pandemic the time has come for every company to take stock of the role it plays in the world and define its true social purpose. But that job cannot be left to marketing alone — it demands a top down commitment to a …

By Steve Crowe Marketers worldwide are all trying to solve the same problem — how to get their products in front of an audience who will be interested in them and ultimately want to buy them. That’s where specialist marketing companies can be of such a great advantage. Getting test …

By Richard Boire Customer service is certainly one phrase that generates strong varied emotions. Increased automation and technology have attempted to increase customer service levels while at the same time enhancing the cost efficiencies of companies. No doubt that companies are reaping the benefits but are customers really experiencing increased …

Toronto, ON–Meridian, Canada’s second largest credit union and largest in Ontario, launches its new brand awareness campaign today, reinforcing the organization’s purpose driven goal of helping its Members build resilience, today and in the future, in every aspect of their lives. “Since inception, Meridian has held true to its core …