Canadians rethinking how they spend, new Scotiabank Survey
• 63 percent of Canadians do not plan to return to pre-pandemic spending levels • 53 percent of Canadians plan to cut back even more on spending • 55 percent of Canadians are expecting their ability to save money will decrease TORONTO, ON–Canadians will spend cautiously in the months ahead …
GROUNDBREAKING STUDY IS FIRST STEP IN DEVELOPING CARBON-NEUTRAL DIRECT MAIL MARKETING
AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to your mailbox. Understanding the emissions at different stages of the process can lead to …
No more business as usual when you double down on remote sales
Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? by Doug Seaberg The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
How to Secure Payments, Improve CX
By Gary E. Barnett For most consumers, the idea of handling a transaction or conducting business through a call center brings a reassuring sense of security and confidentiality. This is especially true with larger, more established brands; customers trust that stringent regulations, employee background checks and oversight processes are all …
Picking Up Speed. The State of Digital Maturity
By Dr. Thomas Goldsmith The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based accounting …
New Study Explains How Time Influences Consumer Behaviour
By Ela Veresiu How does the past, present, and future interact to influence consumer behaviour? A new study published in the Journal of Consumer Research considers how time is a key structural component of our lives and its resulting influence on market activities. This research was undertaken by York University’s …
A Top Ten Checklist for Powerful Email Results
By Alejo Lopez These new times are challenging our worldwide communications programs and are still shaping the way brands and consumers interact with one another. Even so, email is still the channel with the most ROI among all the different digital marketing channels, contributing as much as forty-two times return …
Can the Right Credit Card Help Your Business Survive COVID-19?
Staff The ongoing pandemic has put a particular strain on many small businesses, leaving business owners in need of extra financing as well as new solutions to help their business transition online. A small business credit card can be a powerful tool in the arsenal of any business owner to …
Why Workforce Management Is Changing Your Future
By Taylor Goucher The construction and foundational components of workforces around the world have fundamentally changed over the last year, and it is critical to understand future trends, strategies, and tools that will help determine success moving forward. Companies must look towards the future rather than staying stuck in antiquated …
How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay
How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing …