Aeroplan, Uber Canada Unveil Expanded Partnership
Multi-year partnership means Aeroplan members earn points with Uber and Uber Eats, bonus points for new Uber customers MONTREAL, QC–Aeroplan has expanded its loyalty partnership with Uber Canada, giving Aeroplan members in Canada the opportunity to earn points on Uber Eats and Uber Rides purchases when they link their accounts. Aeroplan members based in …
Napkyn Analytics acquired by Kepler Group
Kepler Acquisitionto Help Clients Fully Leverage Google Marketing Platform OTTAWA, ON–Analytics and measurement pioneer Napkyn Analytics is joining Kepler Group, the global digital services provider that’s part of the kyu Collective alongside companies such as IDEO, Sid Lee and SYPartners. The deal unites two of the most data-driven firms in …
Scotiabank, Cineplex Launch Scene+ Loyalty Enhancement
Rewards program welcomes new partners, more ways to earn and redeem points through one simplified offering TORONTO, ON–Scotiabank and Cineplex launched Scene+TM, an evolved loyalty program with the foundation of SCENE and Scotia Rewards. The revitalized program dramatically enhances its offering for millions of members, including the exciting new addition …
Desjardins recruitment campaign focuses on employee satisfaction, commitment
MONTREAL, QC–Desjardins is proud to present a new version of their There’s a difference recruitment campaign aimed at revealing their unique employer characteristics. This initiative is a way of reaching a vast audience and creating strong ties with potential candidates, all while increasing engagement. During this period marked by a …
Amazon Counter Launches in Canada
The package pickup network empowers Canadian businesses via access to Amazon’s customer base and technology to help bring additional foot traffic in-store TORONTO, ON–Amazon announced the launch of Amazon Counter in Canada, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages …
Lightspeed helps Bloomingdale’s evolve buying approach
NuORDER by Lightspeed technology enabled Bloomingdale’s to conduct digital buy for the launch of Bloomie’s concept store MONTREA, QC–NuORDER by Lightspeed highlights its positive collaboration with retail client Bloomingdale’s. The partnership has delivered meaningful impact for Bloomingdales buying processes during market appointments, order writing and style outs. With NuORDER by …
Brands Will Prioritize Chat Commerce to Improve the Consumer Experience
Clickatell’s 2022 prediction companies to engage through chat to easily make purchases, track orders, and resolve issues REDWOOD CITY, CA–Clickatell, a leader in mobile communications and Chat Commerce, collaborated with senior executives across the CPaaS, CCaaS, and Digital Commerce industries to predict the stand-out trends for 2022. The responses point …
Maximize Holiday Marketing Efforts, Ensure Consent Management
by Eric Tejeda This year’s holiday season is sure to be as unpredictable as 2020’s, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way …
Environics Analytics Names Cadillac Fairview Client of the Year for 2021
Rapid innovation is fundamental to CF’s globally competitive business model TORONTO< ON–Environics Analytics named commercial real estate leader, Cadillac Fairview, is the recipient of its Client of the Year award. For over a decade, Cadillac Fairview (CF) has constantly challenged EA to quickly innovate with new customer insights and research …
Environics Analytics unveils FuturesLab at User Conference
Investment in Advanced Analytics to Better Connect and Engage Target Audiences TORONTO, ON–At their 15th Annual User Conference, with more than 1,000 delegates in attendence, Environics Analytics announced the creation of EA FuturesLab, a multi-million-dollar investment to ensure advertisers, agencies and platforms get the right message to the right audiences …