Valpak of Canada and DRMG increase savings offered to Canadian consumers
PRESS RELEASE: ST. PETERSBURG, Fla. — Today, Valpak of Canada and Direct Response Media Group (DRMG) announced the signing of a Master Franchise Agreement, which gives DRMG full authority to sign new Valpak franchisees within the Canadian market. The two direct mail power houses have already been working in tandem since 2015, bringing direct mail savings to 9.2 million homes across Canada. The partnership marks an important surge in offerings to the Canadian market, as well as an important solidification and strengthening of market growth potential.
Since the inception of the partnership, DRMG has managed the Valpak sales operations for the Kitchener-Waterloo and Hamilton markets, while Valpak has continued to operate the Edmonton, Niagara and Saint John territories. With the new agreement, an increase of 40% market growth is projected through expansion into such regions as Calgary, Winnipeg and Vancouver.
“This alliance is the first of its kind in Valpak history, and we are thrilled,” said Rick McElwain, Executive Vice President of Franchise Development at Valpak. “The partnership reflects the best possible opportunities for Valpak and DRMG, with the best possible savings for the consumers of Canada. We are excited about the tremendous prospects for business owners to increase their return on investment on direct marketing by combining the forces and expertise from both companies.”
“This long-term partnership with Valpak expands our reach and aligns our two organizations in the direct mail and digital landscape and also allows us to help more Canadian businesses gain additional customers and increase sales,” said Jason Bradbury, President of DRMG. “DRMG has been helping Canadian businesses find and retain new customers with targeted direct mail and digital campaigns for over 12 years and we are thrilled with this new powerful partnership.”
Beyond direct mail, both companies have vast expertise in digital marketing and combine expertise and to deliver massive marketing value to businesses across Canada. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.