Neil Gallaiford will remain as CEO as agency gears up for further U.S. growth
TORONTO — On the heels of its recent fundraising account win of Dallas-based cancer research foundation Susan G. Komen, Stephen Thomas Ltd (ST) has announced that Paula Attfield has been promoted to president from her previous role as executive vice president
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In a related executive move, Bryan Tenenhouse has been promoted to executive vice-president and chief creative officer from his previous role as vice-president and chief creative officer.
Neil Gallaiford, who is handing over his role as president, will remain as CEO with ST as the agency actively works on building on its success of being named fundraising AOR for Komen, one of the top 100 charities in the U.S.
“I’m going to retain oversight of long term initiatives and strategic deliverables that contribute at a high level towards the sustainability of ST,” Gallaiford says, explaining the organizational changes. “However, as we expand our presence in the U.S., both directly through our work with Komen and through the new opportunities the Komen win has already unveiled, we’re going to need some sustained high-level attention to define the kind of expansion we’re going to pursue and to manage the particularities of doing business in the U.S.”
As President of ST, Attfield will assume greater operational responsibilities and will have a more mission-focused and strategy-setting role with client services and all incoming new business. She will continue to be responsible for all internal operations, including production, human resources, administration and finance.
“This is an opportunity for me to take a more active role in setting the vision for ST and where we want to go as an agency as we continue to grow and serve the very particular needs of our non-profit clients,” Attfield says.
“Regardless of whether our clients are in Canada or the U.S.,” she says, “it’s a very challenging time to be involved in non-profit marketing, but the challenges confronting our clients have meant increased opportunity for our agency. In fact, the proven success we’ve had here in Canada with so many clients is opening a lot of eyes among the non-profit people we’re speaking to in the U.S.”
In addition to her experience of more than 20 years at ST, Attfield is a long-time volunteer for the Association of Fundraising Professionals (AFP) Greater Toronto Chapter and has chaired the AFP Toronto Congress. She currently serves on the Chapter Board of Directors as Vice President Professional Development.
Tenenhouse, meanwhile, will continue to provide direction for all creative assignments within the agency and will be looked to for high level strategic contributions at an overall agency leadership level.
“These changes mark our continued commitment to our clients,” Tenenhouse says, “and they signify the very real success we’ve had in making a positive difference for our clients in their fundraising and brand-building efforts. From our U.S. friends, we’re hearing that the creative perspective we bring to the table is fresh and dynamic, and a real departure from the ‘tried and true’ acquisition-focused fundraising efforts that dominate the marketplace there.”
“We’re excited about talking to more organizations about how the combination of smart strategy and outstanding creative can make a big impact on the retention side of the equation – an important part of the fundraising cycle that is often overlooked or downplayed.”
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