St. Joseph Communications explores Dynamic Video Advertising as a new marketing tool that allows brands to create infinite variations of their video advertisement
TORONTO — St. Joseph Communications, Content Group has released a new report on Dynamic Video Advertising, a revolutionary marketing tool that achieves what no other advertising can by targeting hundreds of thousands of consumers with individualized messages.
St. Joseph Communications explores how Dynamic Video Advertising, creates opportunities to build meaningful brand connections through hyper-targeted communications developed directly from a consumer’s online behaviour.
This report works as a blueprint for how and where to use Dynamic Video Advertising to effectively engage and re-target customers across various platforms. This technology sets itself apart with the proven ability to convert consumers, achieve key brand and advertising performance metrics, shorten production timelines, and lower production costs.
“As content creators, we see Dynamic Video Advertising as the key to the next wave of consumer engagement as more companies are leveraging this tool to deliver strategic brand messages to the right audience.” says Kyle Gershbain, vice president, digital innovation and business development at St. Joseph Communications.” We are thrilled to be at the forefront of the next generation of contextual advertising and we are excited to explore all the possibilities Dynamic Video Advertising brings to the table.”
Lloydmedia, Inc is based in Markham, Ontario, Canada, and is a multi-platform media company which delivers a total audience of more than 100,000 readers across four national magazines, three industry directories, and a range of events and online marketing.