January 2019 Issue

Short-form TV ads: fad or disruptor?
January 15, 2019
Tell your story
January 15, 2019
Sour grapes: How relying on brand envy can backfire
January 15, 2019
Moneris’s Offlinx: converging marketing and payments
January 15, 2019
Embracing journey analytics
January 15, 2019
Driving business with localized mobile advertising
January 15, 2019
Why the “creator economy” matters
January 15, 2019
Avoiding fraud year-round
January 15, 2019
The future of DM may be TV
January 15, 2019
To chat or not to chat
January 15, 2019
To win customers, build trust
January 15, 2019
Why customer experience is everyone’s job
January 15, 2019

Feburary 2019 Issue

Doing e-mail fundraising well
February 10, 2019
Marketing paradise
February 10, 2019
Why inclusive marketing is crucial
February 10, 2019
Video and e-mail: a winning duo
February 10, 2019
The state of digital advertising: Interview
February 10, 2019
Start Thinking About People
February 10, 2019
The influencer marketing playbook
February 10, 2019
Adding Magic to DM
February 10, 2019
Extracting Value From Influencer Marketing
February 10, 2019
Choosing the right CMS
February 10, 2019
Successful Content Marketing
February 10, 2019

March 2019 Issue

Making sense of data trails
March 1, 2019
Canada’s hot 2019 data topics
March 1, 2019
1:1 with Don Peppers
March 1, 2019
Making your brand voice heard
March 1, 2019
E-mail Append 101
March 1, 2019
Protect against the AI/chatbot backlash
March 1, 2019
How adding call-backs works wonders
March 1, 2019
The three key innovation CX trends for 2019
March 1, 2019
How AI benefits advertising
March 1, 2019
Creating a high-value, digital-ready contact centre
March 1, 2019
Using RPA to manage contact infrastructure
March 1, 2019
Turning a mistake into success
March 1, 2019

April 2019 Issue

The Direct Blur
May 13, 2019
Creativity: A Fading Spark We Must Reignite
May 13, 2019
Knowing Who’s At The Party
May 13, 2019
Images: The Currency of eCommerce
May 13, 2019
Why DYI Your Logo
May 13, 2019
The Case for Omnichannel Marketing
May 13, 2019
Mixed Reality is the Next Revolution
May 13, 2019
Pivot To Integrated Digital Strategies
May 13, 2019
Reinventing Retail For Marketers
May 13, 2019
Q&A: Developing Relationship Marketing
May 13, 2019
Understanding Tomorrow’s Canadian Consumer
May 13, 2019
Why Web-Based Augmented Reality
May 13, 2019

May 2019 Issue

Why Aren’t People Mentoring Anymore?
May 13, 2019
Refreshing Your Customer Communications
May 13, 2019
Preparing for the Recurring Customer
May 13, 2019
CMA: B2B Experts Discuss Challenges, Solutions
May 13, 2019
Research That Doesn’t Sit On The Shelf
May 13, 2019
Interview: Experience Thinking
May 13, 2019
Overcoming The 5 Big B2B CX Challenges
May 13, 2019
The Importance Of Convenience
May 13, 2019
In Conversation: Why Excellent UX is Required
May 13, 2019
How To Improve the Customer Experience
May 13, 2019
Trends That Are Reshaping the CX
May 13, 2019
Service So Good…I’m Glad They Know My Data
May 13, 2019

June 2019 Issue

Innovatons and Dangers
July 18, 2019
Attracting Different Consumers
July 18, 2019
Direct Mail in the Summer? Yes. Yes. Yes.
July 18, 2019
Turn map markers into marketing success
July 18, 2019
Does mail still drive the growth of post?
July 18, 2019
Letters to The President of Canada Post
July 18, 2019
The Future of Mail
July 18, 2019
Three critical reasons to embrace feedback
July 18, 2019
What Comes Next?
July 18, 2019

July August 2019 Issue

The evolving business e-mail scams
August 8, 2019
Why marketers must engage on cybersecurity
August 8, 2019
Understanding Trademarks Act changes
August 8, 2019
New directions, requirements to reduce fraud
August 8, 2019
Engineering a security-conscious culture
August 8, 2019
Combatting look-alike domains
August 8, 2019
Investing in privacy and security
August 8, 2019
CMA updates ethics code, practices, adds toolkit
August 8, 2019
Benefitting from music: ethically and legally
August 8, 2019
A new way to manage consent and privacy
August 7, 2019
Analytics in an age of disruption
August 7, 2019
AI: Interview with Gary Saarenvirta
August 7, 2019
The 7 operational impacts of AI and CX
August 7, 2019

September 2019 Issue

Creating a cult brand
October 17, 2019
Defining Customer Personas
October 17, 2019
Canada Post’s Doug Ettinger on the Future of Mail Marketing
October 17, 2019
Navigating outsourcing
October 17, 2019
The keys to multicultural audiences
October 17, 2019
DRTV: The recipe for Success
October 17, 2019
Transforming Marketing Strategy: Interview with Niraj Dawar
October 17, 2019
What is “Publicly Available Information”?
October 17, 2019

October 2019 Issue

Understanding the Different Approaches to Segmentation
November 8, 2019
Reaching Recent Immigrants
November 8, 2019
Personalizing The Seniors Market
November 8, 2019
Moving to a Total Market Approach
November 8, 2019
Is Your Marketing Plan Really Complete?
November 8, 2019
How Canadians Are Unique, What it Means for Segmentation
November 8, 2019
Delivering Personalization at Scale
November 8, 2019
Decoding the Future: Interview with Mitch Joel
November 8, 2019
Customer Support Needs Video Too
November 8, 2019
How to Stand Out from the Crowd
November 8, 2019

November 2019 Issue

Solving the premium pricing puzzle
December 6, 2019
Global eCommerce considerations
December 6, 2019
Too easy to ignore
December 6, 2019
Why use UGS
December 6, 2019
The case for third-party data
December 6, 2019
Windows of opportunity
December 6, 2019
Targeting customers enroute
December 6, 2019
Avoiding false declines
December 6, 2019

December 2019 Issue

Don’t mess up messaging
January 5, 2020
Enabling access
January 5, 2020
How to accomplish digital transformation
January 5, 2020
Text to better service
January 5, 2020
How TD delivers great customer experiences
January 5, 2020
Leads between the lines
January 5, 2020
The coming loyalty industry disruption
January 5, 2020
What do Millennial SBOs actually want?
January 2, 2020
Taking the pulse of digital marketing
January 2, 2020
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