Agreement provides marketing analytics leader with offerings from Canada’s leader in data hygiene and custom contact products and services
Toronto — Environics Analytics (EA) announced today that it has entered into a strategic alliance agreement with Cleanlist, the London, ON-based provider of data hygiene and business and consumer contact data. The deal brings together two marketing industry leaders to provide customers with a comprehensive portfolio of data, analytics and marketing products and services.
Under terms of the agreement, EA customers will gain access to best-in-breed data quality services and contact data—including Cleanlist’s ResponseCanada compiled databases of 15 million households, 1.6 million businesses and other more specialized lists for prospecting, verification and research. Cleanlist previously offered its customers select EA data, including the PRIZM5 segmentation system, as enhancements and selects on its consumer lists. As part of the new agreement, EA and Cleanlist will collaborate on the development of new products to meet rapidly changing client needs.
“Our clients today recognize the importance of quality data to solve their business challenges and provide a competitive advantage,” says Jan Kestle, president and CEO of EA. “We’re delighted to offer industry-leading data solutions from a company that has built a reputation for rigorous methodology and quality products. By including Cleanlist’s capabilities in our product and services suite, EA is continuing to expand the range of data management services and analytics expertise available to our customers.”
“Great analytics combined with great contact data provide the ultimate solution to a marketing challenge,” says Jeff Bisset, Cleanlist’s president and co-founder. “More and more, progressive firms are demanding the integration of solutions and a speed to market to better serve their customers. This agreement will facilitate both.”
The agreement with Cleanlist is the latest in a series of moves at EA to expand its offerings of data, analytical, marketing and consulting services. Last month, EA was included in the 28th annual PROFIT 500 ranking of Canada’s Fastest-Growing Companies by Canadian Business and PROFIT magazine.