DM Wrap-up: week of February 23

How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …

Data AnalyticsUncategorized

Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …