Financial ServicesIndustry NewsUncategorized

FUSE Marketing Group unveils CIBC Aventura Virtual Concierge at GTAA

Interactive initiative engages and rewards passengers and cardholders during peak March Break travel PRESS RELEASE: Toronto, ON — FUSE Marketing Group is unveiling the CIBC Aventura Virtual Concierge, an interactive vending machine that engages and rewards passengers and CIBC Aventura cardholders with prizes to enhance their travel experiences while traveling through …

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Uncategorized

DM Industry loses a good one

By Dave Hart We lost a good one recently.  If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher.  Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …

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Uncategorized

DM Wrap-up: week of February 23

How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …

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Data AnalyticsUncategorized

Teradata Global Survey: 90 percent of marketers say individualized marketing is the future

Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value.  The new study is a sequel to similar research Teradata Marketing Applications conducted …

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